Key Account Manager at BOGO Beverages

• Bogo Beverages Limited is seeking an experienced, commercially driven, and resultsoriented Key Account Manager to join our Sales team in Lagos.
• The successful candidate will be responsible for managing and growing strategic accounts across the Modern Trade and HORECA channels, driving sales growth, strengthening customer relationships, and expanding market share across our portfolio of wines, spirits, and energy drinks.

Key Responsibilities

• Develop and execute strategic account plans to drive sales growth and achieve revenue targets.
• Build and maintain strong relationships with key customers, procurement managers, distributors, and other business partners.
• Identify new business opportunities and expand existing accounts across Modern Trade and HORECA channels.
• Negotiate commercial agreements, product listings, pricing, and promotional terms in line with company policies.
• Drive product distribution, availability, merchandising, and brand visibility across key accounts.
• Monitor sales performance, market trends, and competitor activities to identify growth opportunities.
• Collaborate with Marketing, Finance, Supply Chain, and Logistics teams to ensure excellent customer service and efficient account management.
• Monitor customer payments, manage credit risks, and ensure compliance with approved commercial terms.
• Prepare sales forecasts, account performance reports, and market intelligence updates.

Requirements

• Bachelor's degree in Business Administration, Marketing, Sales Management, or a related field.
• Minimum of 4 years' relevant experience in FMCG, beverages, or a related industry.
• At least 3 years' experience in strategic account management, preferably across Modern Trade and HORECA channels.
• Strong knowledge of the Nigerian FMCG and beverage market, particularly Lagos.
• Proven track record of achieving sales targets, managing key accounts, and negotiating commercial agreements.
• Excellent communication, negotiation, analytical, and relationship management skills.
• Proficiency in Microsoft Excel and sales reporting tools.