Junior Social Media Manager & Content Creator at VDL Technologies

• The Junior Social Media Manager & Content Creator will support the day-to-day management of the organisation’s social media channels and content activities. The role combines social media execution with hands-on content creation, including developing content ideas, creating short-form videos and graphics, writing captions, scheduling posts, engaging with audiences, and monitoring social media performance.
• The ideal candidate is creative, digitally savvy, organised, proactive, and able to translate brand topics, products, services, and campaigns into simple, relevant, and engaging platform-native content.
• This is an execution-focused role suited to someone looking to build strong experience in social media management, content creation, digital marketing, and digital storytelling.

Key Areas of Responsibility

• Manage the day-to-day execution of social media content across relevant platforms.
• Develop creative content ideas aligned with the assigned brand’s objectives and content pillars.
• Create short-form videos, reels, TikTok videos, carousels, stories, graphics, and other social-first content.
• Assist with scripting, filming, editing, and packaging social media content.
• Write engaging captions, hooks, headlines, scripts, and short-form social copy.
• Schedule and publish content according to approved content calendars and brand guidelines.
• Monitor social media trends, platform updates, conversations, and relevant cultural moments.
• Monitor comments, mentions, tags, and direct messages and respond to routine audience interactions.
• Repurpose existing content into formats suitable for different social media platforms.
• Support content production for campaigns, events, partnerships, and brand activations.
• Track basic social media performance metrics and contribute to weekly and monthly reporting.
• Identify content opportunities and use performance insights to recommend improvements.
• Escalate sensitive, complex, or specialised enquiries to the appropriate team.

Qualifications

Education

• B.Sc./B.A. in Mass Communication, Marketing, Communications, English, Journalism, or a related field.

Experience

• 0–2 years of hands-on experience in social media management, content creation, digital marketing, media, or a related field.
• Internship, freelance, personal brand, creator, student organisation, community, or agency experience will be considered relevant.

Skills & Competencies

• Content Creation: Ability to develop and produce engaging social-first content.
• Social Media: Good understanding of Instagram, TikTok, Facebook, X, LinkedIn, and other relevant platforms.
• Copywriting: Strong short-form writing, caption writing, storytelling, and editing skills.
• Video Editing: Basic proficiency with tools such as CapCut, Canva, Adobe Express, or similar platforms.
• Creative Thinking: Ability to turn ideas, trends, products, and topics into engaging content.
• Trend Awareness: Strong understanding of social media trends and digital culture.
• Analytics: Ability to understand basic social media metrics and identify content performance patterns.
• Organisation: Ability to manage content schedules, deadlines, assets, and multiple tasks accurately.
• Mindset: Creative, proactive, curious, detail-oriented, willing to learn, and comfortable working in a fast-paced environment.

Preferred Qualifications

• Experience running or contributing to a social media page, personal creator account, brand account, student organisation, or community.
• Basic graphic design and video editing skills.
• Familiarity with Meta Business Suite, TikTok Business tools, Canva, CapCut, Metricool, or similar platforms.
• A portfolio of social media, content creation, writing, or other creative work is an advantage.