The Sun King Marketing team is looking for a Trade Marketing Associate who will drive disbursement of marketing merchandise. We are looking for someone who is passionate and excited about the opportunity to bring affordable, energy to homes.
What you would be expected to do
- Think, design, produce, and promptly distribute promotional materials tailored to the needs of the trade.
- Identify, plan and execute Sun King’s participation in trade Events and Exhibitions in the northern part of Nigeria.
- Ensure accountability and accuracy of marketing merchandise in the stores and northern warehousing, acting as custodians of these merchandises.
- Ensure marketing stock sheet and trackers are regularly updated.
- Conduct trade visits to gather insights on customer behavior, and route-to-market effectiveness.
- Assist with the northern retail outlet and collection centre branding.
- Work closely with the regional sales team to identify growth opportunities and ensure execution of marketing-led sales initiatives.
You might be a strong candidate if you have
- Bachelor’s Degree in Marketing, Business Administration, or related field.
- 2+ years of trade marketing, field marketing, or sales experience, preferably in FMCG, telecoms, or solar/energy sector.
- Familiarity with the northern Nigerian market and ability to speak Hausa is a strong advantage.
- Good people management skills and the ability to manage field teams, agents, and third-party vendors.
- Comfortable with frequent travel across the region.
- Excellent communication, reporting, and project coordination skills.
- Must be adaptable, and solution-oriented.
What Sun King Offers
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.
go to method of application ยป
Area of Coverage: Akwa Ibom, Rivers, Bayelsa, Cross River
About the role:
We are seeking a driven and experienced Area Sales Executive (ASE) to lead B2B solar sales in the assigned territory. The ASE will be responsible for identifying and closing solar project opportunities with commercial, industrial, and institutional clients. This role requires deep market understanding, strong consultative selling skills, and the ability to manage long sales cycles for high-value projects.
What you would be expected to do
Sales & Business Development
- Achieve monthly, quarterly, and annual sales targets within the assigned area.
- Generate leads through field visits, referrals, and local marketing activities.
- Develop and execute regional sales plans in alignment with company goals.
- Manage the full sales cycle from sales generation to negotiation and closure.
- Build and maintain strong, long-term relationships with retail partners and retailers. clients.
- Follow up on proposals, pricing discussions, and contracts (Government etc) to ensure smooth handover to project teams.
Channel & Dealer Management
- Recruit, train, and manage channel partners, dealers, and distributors.
- Provide ongoing support, product training, and incentives to dealers to drive sales.
- Monitor channel performance and ensure timely order processing and delivery.
Strategic Market Development
- Map the assigned territory for high-potential B2B solar prospects.
- Participate in local events, expos, or trade shows relevant to the renewable energy sector.
Customer Engagement
- Handle customer queries and assist in after-sales service coordination.
Market Intelligence
- Stay updated on industry, market trends, and government policies in the solar sector.
- Provide regular feedback to the management to refine sales strategies.
Reporting & CRM
- Maintain accurate sales records, client database, and pipeline tracking using CRM tools.
- Provide regular updates on performance, forecasts, and market feedback to the Regional Manager.
- Maintain accurate records of sales activities, client interactions, and pipeline status in CRM tools.
- Submit daily/weekly/monthly sales reports, trade visits and monthly itinerary to the reporting manager.
You might be a strong candidate if you
- Bachelor’s degree or its equivalent in Business, Engineering, Marketing, or a related field.
- 2–4 years of experience in B2B or B2C field sales; experience in the solar/renewables/electrical industry is preferred.
- Excellent communication, negotiation, and presentation skills.
- Experience with high-value consultative selling and long sales cycles.
- Willingness to travel extensively within the assigned area.
- Good knowledge of solar product specifications and performance is an added advantage.
- Familiarity with government solar policies, net metering, subsidies, and regulatory landscape.
- Proficiency in MS Office (Excel, PowerPoint).
- Experience working with channel/distributor networks.
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