Jobs at Estrada International Staffing Solutions

Job Overview

• The successful candidate will be responsible for developing and executing content strategies that drive business revenue and enhance engagement across online platforms.
• This role involves creating a variety of digital content, collaborating with cross-functional teams, and monitoring content performance to achieve business goals.

Key Responsibilities

• Develop and implement content strategies that align with business goals, focusing on driving revenue and increasing engagement on social platforms.
• Create engaging, high-quality content, including articles, blog posts, videos, infographics, and other digital assets to attract and engage the target audience.
• Collaborate with marketing, sales, and product development teams to ensure content supports overall business strategies.
• Manage the content calendar to maintain a consistent flow of fresh, relevant content across all online platforms.
• Monitor and analyze content performance using key metrics, optimizing content based on insights to improve business outcomes.
• Stay informed on the latest content creation trends and digital marketing best practices to continuously enhance content strategies.

Qualifications

• Bachelor's Degree in Marketing, Communications, Journalism, or related field.
• Proven experience as a content creator, preferably within digital marketing or health-tech environments.
• Excellent writing, editing, and creative skills.
• Strong understanding of SEO, keyword research, and content optimization techniques.
• Proficient with content creation tools and platforms.
• Ability to manage multiple projects in a fast-paced environment and meet deadlines.
• Strong analytical skills to interpret data and adjust strategies accordingly.
• Passion for health-tech and staying informed about industry trends and innovations.

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Job Summary

• Our client, a rapidly growing real estate company in Lagos, is seeking an experienced and proactive Marketing Executive to join their dynamic team.
• This role is perfect for a strategic thinker with a passion for real estate and a proven track record in driving brand visibility, lead generation, and customer engagement.
• The successful candidate will be responsible for developing and executing marketing strategies that align with the company’s growth objectives.

Key Responsibilites
Marketing Strategy & Planning:

• Develop and execute comprehensive marketing plans to promote properties, attract new clients, and increase brand awareness.
• Conduct market research to understand customer needs, preferences, and trends within the real estate sector.
• Work closely with the sales team to align marketing strategies with sales objectives and lead-generation targets.

Brand Management:

• Ensure consistency in the company’s branding and messaging across all marketing channels.
• Manage and maintain the company’s online presence, including the website, social media, and other digital platforms.

Digital Marketing:

• Create and oversee digital marketing campaigns, including email marketing, content marketing, social media, and SEO/SEM efforts.
• Monitor and analyze the performance of digital marketing activities and adjust strategies as needed to optimize results.
• Utilize tools such as Google Analytics and social media insights to track and report on the effectiveness of campaigns.

Customer Relationship Management:

• Maintain and nurture relationships with existing and prospective clients to foster long-term partnerships.
• Implement customer feedback mechanisms and use insights to improve marketing efforts and enhance customer experience.

Event Management:

• Plan and coordinate marketing events, property showings, and open houses to showcase properties and engage potential clients.
• Represent the company at industry events, expos, and networking events to promote the company’s offerings.

Content Creation:

• Develop editorial and content calendars for various media platforms and outlets.

Budget Management:

• Help team leads set, allocate, and monitor budgets for each project.

Campaign Monitoring:

• Review the progress and success of current campaigns, adjusting or proposing new ideas as needed.

Job Requirements

• Bachelor’s Degree in Marketing or a related field
• Minimum of 3 years of marketing experience, ideally within the real estate sector
• In-depth knowledge of real estate marketing strategies and target audiences
• Proficiency in Microsoft Office Suite and CRM software
• Exceptional written and verbal communication skills
• Strong organizational and project management skills
• Ability to work both independently and collaboratively within a team.