Jobs at Business School of Commerce and Management

Marketing officers normally work directly under a leading role such as marketing manager or director but may also manage a marketing assistant or co-ordinator. Marketing officers are found in a wide variety of businesses. In addition to private sector companies, they can be employed by universities, charities, arts organisations, private schools and public sector bodies.

• Usually a marketing officer will:

• Plan, prepare and manage the publication and distribution of publicity materials
• Devise marketing campaigns
• Organise a calendar of marketing events, such as dinners, promotions, exhibitions, product launches, workshops, open days or fundraising activities
• Represent the company at events
• Undertake market research and establish the best way to reach target groups
• Write, edit and proofread marketing material for use in different channels
• Oversee and update the website(s)
• Develop and communicate through the organisation’s CRM (Customer Relationship Management) system
• Coordinate with outside agencies, for example designers, to produce marketing material such as stationery and web pages
• Line manage a marketing assistant or coordinator
• Analyse the impact of marketing campaigns and prepare measurement reports
• Write press releases and communicate with the media

• Key skills

• Writing skills: Among the key skills a marketing officer needs to have is the ability to write copy. The medium will be varied – the web, email, brochures, newsletters, press releases – but all require engaging copy for them to successfully convey marketing messages.
• Management and delegation skills: Often as a marketing officer you will have to manage others in the marketing team and delegate work to them.
• Networking and communication skills: You will have to represent your company at events and be comfortable talking to potential customers, opinion formers and suppliers.

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We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.

Requirements:

• Bachelor’s degree in Marketing or relevant field.
• A minimum of 4 years’ experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

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• acting as a first point of contact: dealing with correspondence and phone calls
• managing diaries and organising meetings and appointments, often controlling access to the manager/executive
• booking and arranging travel, transport and accommodation
• organising events and conferences
• reminding the manager/executive of important tasks and deadlines
• typing, compiling and preparing reports, presentations and correspondence
• managing databases and filing systems
• implementing and maintaining procedures/administrative systems
• liaising with staff, suppliers and clients
• collating and filing expenses
• miscellaneous tasks to support their manager, which will vary according to the sector and to the manager’s remit, eg completing some corporate governance reporting (to ensure that the business is being run properly and complying with legislation and regulations) or conducting research.

It is also possible for a PA to work for a wealthy family or individual, instead of for a corporation. If this is the case, the work of the PA may also cover home or personal life maintenance tasks, such as ensuring MOTs are up to date or hiring cleaners.

The job title for this kind of role, and its seniority, will vary according to the employer. In some organisations, the job titles ‘personal assistant’ and ‘executive assistant’ are interchangeable. In others, an executive assistant is more senior than a personal assistant and will take on more responsibility, such as some corporate governance or team organisation work. In some organisations, a PA role is an entry-level job; in others, it requires a great deal of experience and is paid accordingly. Depending on the employer, too, a personal assistant role may be combined with that of an administrator or it may be a more senior position to which administrators can progress.

Note: a traditional title for a personal assistant job is 'personal secretary', but this is now seen to be an old fashioned term and used only rarely.

Typical employers of PAs

As mentioned above, any organisation across the public, private and not-for-profit sectors can employ personal assistants, as can wealthy individuals or families. Organisations may employ PAs directly or through a specialist recruitment agency.

Therefore, vacancies can typically be found via jobs boards, specialist recruitment agencies and via national and regional newspapers (in print and online).

Qualifications and training required

No formal academic qualifications are required as standard, although some employers may require candidates to have A level/highers and a small minority may prefer degrees. If degrees are required, a degree in a communications, technology or business subject may be advantageous.

Employers sometimes require previous experience of administration or personal assistant work: often two years. This experience can often be gained via temping, which can, in turn, lead to permanent work. It is possible to complete a secretarial course or diploma online or via further education colleges.

Key skills

• Discretion and trustworthiness: you will often be party of confidential information
• Flexibility and adaptability
• Good oral and written communication skills
• Organisational skills and the ability to multitask
• The ability to be proactive and take the initiative
• Tact and diplomacy
• Communication skills
• A knowledge of standard software packages and the ability to learn company-specific software if required.