Marketing Executive at Business School of Commerce and Management

Marketing officers normally work directly under a leading role such as marketing manager or director but may also manage a marketing assistant or co-ordinator. Marketing officers are found in a wide variety of businesses. In addition to private sector companies, they can be employed by universities, charities, arts organisations, private schools and public sector bodies.

• Usually a marketing officer will:

• Plan, prepare and manage the publication and distribution of publicity materials
• Devise marketing campaigns
• Organise a calendar of marketing events, such as dinners, promotions, exhibitions, product launches, workshops, open days or fundraising activities
• Represent the company at events
• Undertake market research and establish the best way to reach target groups
• Write, edit and proofread marketing material for use in different channels
• Oversee and update the website(s)
• Develop and communicate through the organisation’s CRM (Customer Relationship Management) system
• Coordinate with outside agencies, for example designers, to produce marketing material such as stationery and web pages
• Line manage a marketing assistant or coordinator
• Analyse the impact of marketing campaigns and prepare measurement reports
• Write press releases and communicate with the media

• Key skills

• Writing skills: Among the key skills a marketing officer needs to have is the ability to write copy. The medium will be varied – the web, email, brochures, newsletters, press releases – but all require engaging copy for them to successfully convey marketing messages.
• Management and delegation skills: Often as a marketing officer you will have to manage others in the marketing team and delegate work to them.
• Networking and communication skills: You will have to represent your company at events and be comfortable talking to potential customers, opinion formers and suppliers.