Job Vacancies at VFD Group

Job Purpose:
1.    Assist in the coordination and preparation of communications output
2.    Create and deliver newsletters and other publications as well as offers support for all primary and administrative duties of the department

Dimensions:
Comfortable with working under pressure, to clear deadlines and focus on bottom-line
High achiever with evidence of continuous leadership roles and academic prowess
Goal directed with excellent negotiating skills and high comfort levels in rapid and early closure
Attention to detail, displays natural tact/discretion with imagination and drive

Areas of Responsibility
1.    Marketing and Corporate Communications Operations

• Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
• Assist in the organizing of promotional events and traditional or digital campaigns
• Design and launch marketing campaigns
• Assist in monitoring active marketing programs and developing ways to improve those campaigns
• Create marketing and promotional materials, both print and electronic
• Work with advertisers for timely and useable ad submissions
• Edit, proofread and revise company communications
• Create company literature and other forms of communication
• Recommend, Implement and maintain site design and operation
• Oversee and ensure brand compliant designs
• Create and deliver media relations content, corporate newsletter content, social media content and marketing proposals
• Produce approved content for placement in newsletters, website, Media pages/handles and webinars
• Ensure Materials follow regulations with management
• Submit ideas for marketing programs designed to enhance and grow the company’s brand

2.    Key Performance Indicators

• Timely preparation of monthly marketing plan and schedule
• Timely update of company website, blog and all media platforms
• Effectiveness of Marketing Efforts
• Cost Effectiveness of marketing and communications efforts
• Timeliness of request processing
• Timeliness of publishing rates on all media platforms
• Accuracy of Published rates
• Adherence to agreed reporting schedule
• Completeness and accuracy of report
• Financial KPIs - Financial target schedule as updated from time to time

Knowledge/Skills/Experience:
ESSENTIAL

• BSc in relevant field
• Proven experience in Brand Management or Corporate Communications
• Strong creative outlook
• Confident and dynamic personality
• Demonstrable ability to multi-task and adhere to deadlines
• Attention to detail
• A high degree of organization
• Capacity to work independently
• In-depth understanding of the organization’s business
• Knowledge of digital marketing tools and techniques
• In-depth knowledge, understanding and use of social media platforms (Twitter, Facebook, Instagram etc.)
• Excellent communication and presentation skills with the ability to creatively communicate company brand, product and services
• Superior computer skills, including Microsoft Office Suite, marketing technology applications such as web analytics, Google AdWords and other relevant software tools
• Strong organizational and time management skills

DESIRABLE
Qualifications and membership in relevant professional body

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JOB SUMMARY

The role will be responsible for providing oversight on all activities aimed at promoting the Organisation’s corporate image, managing the Organisation’s interface with the media, other corporate entities and the public/society at large and ensuring that internal and external communication activities are in line with corporate communications policies and procedures as well as national/ international media standards.

STRATEGIC TASKS

Dimensions:

• Comfortable with working under pressure, to clear deadlines and focus on bottom-line
• High achiever with evidence of continuous leadership roles and academic prowess
• Goal directed with excellent negotiating skills and high comfort levels in rapid and early closure
• Attention to detail, displays natural tact/discretion with imagination and drive

Brand Strategy and Marketing

• Development and execution of comprehensive Brand Strategy and marketing plan for group and subsidiaries; internal and external.
• Champion the articulation of the brand strategy of the VFD Group and its subsidiaries, in-line with overall organisational objective.

Growth and Leadership

• Work with Human Resources to ensure effective staff development, identifying leadership qualities and clear succession plans.
• Demonstrate ownership of and communicate the department’s strategic direction and objectives to all staff.

Media and Stakeholder Management

• Keep abreast of local and global best practices and make recommendations to Senior Management on how they impact the department’s role.
• Build and maintain strong relationships with key internal and external stakeholders; regulators, shareholders, directors, etc.

OPERATIONAL RESPONSIBILITIES 

Brand Management and Strategy

• Champion the articulation of tactics to continuously sustain/ improve the organization’s brand and market positioning.
• Serve as the custodian of the corporate brand image ensuring consistent projection of the VFD Group and its affiliates’ brand across all spheres of the business.
• Oversee the development and production of high quality, cost effective and competitive branding activities for the VFD Group and its affiliate companies.
• Facilitate and champion campaigns to exploit market opportunities that reflect and align with various brand and values.
• Ensure all internal and external communications are consistent with the various company’s brand positioning.
• Oversee the implementation of approved Corporate Social Responsibility and community development strategy and initiatives.
• Champion the introduction of new products/ services to identified target market segment.
• Develop and implement a marketing strategy for the group’s products/services.
• Interpret data gathered and translate into profitable marketing strategies.

Growth and Leadership

• Champion the institutionalization of the various brands across all spheres including organizational culture, work ethics, etc.
• Plan and manage the human and material resources of the unit to optimise performance, morale and enhance productivity.
• Provide leadership and guidance to team members and manage subordinates’ performance towards the achievement of overall team objectives.
• Oversee and coordinate the day to day activities of the department and ensure alignment with the overall goals and objectives of the department.
• Review and authorize key expenditures/transactions of the department in line with approved authority limit.
• Liaise with the sales team to develop promotional activities for new and existing products/services.
• Champion product performance assessment initiatives and recommend solutions for product improvement.
• Liaise with the sales teams and other relevant parties to determine customer needs and translate research activities into appropriate products/ services for customers.

Media and Stakeholder management

• Coordinate and ensure development and implementation of effective media/public relations and crisis management systems and processes.
• Manage all aspects of the company’s nationwide and international media relations strategy, including handling of media queries, interviews and press conferences.
• Manage the overall media relations program (pre and post crisis or not) for the company and serve as a first line interface between the company and key stakeholders in local and international print, electronic and social media.
• Aggressively pursue positive media coverage for all entities and develop effective strategies to manage/mitigate negative coverage.
• Supervise the planning, organizing and convening of corporate and social events (e.g. press conferences, media briefings etc.) for all entities.
• Provide strategic advice to the business to ensure all operation and practices reflect positively on the company’s brand.
• Coordinate the preparation and compilation of agreed periodic activity and performance reports for the attention of Senior Management.

KEY PERFORMANCE INDICATORS

• Non - Financial Target (Core)
• Effectiveness of quarterly creative strategy and programs
• 10% growth of followers on social media channels monthly
• Quality of social media chatter
• Relevance and accuracy of online information put out by the various entities
• 5% monthly increase of client base
• Increase in Brand Visibility and reputation
• Quality of quarterly press release and other activities
• Market response to products
• Market share growth
• Accuracy and timeliness of management information and reports
• Financial Target (Non-Core) -To be determined

COMPETENCE REQUIREMENTS

Core Skills

• Experience in communication and brand management.
• Excellent communication and networking skills.
• Good leadership and people management skills
• Good presentation and negotiation skills
• Strategic and planning skills
• Good understanding of product development and marketing
• Strong analytical skills and data driven thinking
• Experience in management of complex, multi-stakeholder projects and achieving goals on time and to budget.
• Service and goal oriented.
• Innovative and proactive personality.
• Good problem, analysis and solving skills
• Good understanding of key graphic editing applications
• Generic Skills
• Team Work
• Integrity
• Proactive
• Detail Orientation
• Interpersonal skills
• Time and organization management

SPECIFICATION/ QUALIFICATION

Qualification: Degree in Communications, marketing, Public relations or related fields.

Minimum Experience: 8-10 years relevant experience.

Professional Membership:

NIPR

APCON