Our client, a retail and corporate gifting industry is looking for a Brand, Communications & Marketing Manager (Brand Architect), who will design the marketing infrastructure and communication strategies required to support a 50-store footprint. You will not just manage a brand; you will build the \"connective tissue\" that ensures our Retail, Digital, and B2B units operate as one seamless, high-growth engine.
The ideal candidate will transition the organisation from a niche brand into a high-accessibility, multi-location retail leader, scaling the brand ecosystem to 50 stores within 5 years.
This role reports to the Chief Executive Officer (CEO).
Responsibilities
Strategic Brand Evolution & Scaling
- Lead the strategic shift from \"premium/exclusive\" to \"accessible/approachable,\" ensuring the brand resonates with a broader mass-market audience without losing its 37-year heritage.
- Design and execute the \"Go-To-Market\" playbooks for new store openings as we scale toward our 5-year growth target.
- Ensure brand consistency across all physical and digital touchpoints, making sure the organisation\'s identity is recognizable in every city we enter.
Marketing Ecosystem Synergy
- Architect \"Universal Campaigns\" where a single brand narrative effectively drives foot traffic to physical stores, generates B2B gifting leads, and boosts e-commerce sales simultaneously.
- Bridge the gap between departments, ensuring that marketing efforts are always aligned with the commercial goals of the Retail and B2B units.
Database Re-engagement & Communication
- Primary Objective: Design and lead high-impact communication strategies to re-activate our database of 5,000+ dormant customers.
- Use storytelling, email marketing, and social proof to turn past buyers into recurring \"community\" members.
- Collaborate closely with the CX Lead to ensure marketing promises match the actual customer experience on the ground.
Content & Digital Leadership
- Manage and mentor the creative unit of the brand: Content Creators, Art Consultants, and Community Manager.
- Oversee the production of world-class digital content that prioritizes commercial conversion and brand trust over \"vanity metrics.\"
- Set the standard for visual aesthetics and brand voice, ensuring all output is high-velocity and high-quality.
Commercial Accountability & Vendor Management
- Budget Mastery: Take 100% ownership of the marketing budget, ensuring zero cost overruns and maximum efficiency.
- Vendor Firmness: Manage relationships with external agencies and printers, holding them to strict deadlines and high-quality standards.
- ROI Tracking: Provide regular reports on the effectiveness of marketing spend vs. actual revenue growth.
Must have skills
- Ecosystem Thinker
- Strong communication (written and oral)
- High on Execution, Low on Excuses: You take personal responsibility for results.
Qualifications
- Minimum of 5 years in Brand Management or Marketing.
- Experience in Retail, QSR, or high-volume FMCG is highly preferred due to our focus on accessibility and scale.
- Education: Degree in Marketing, Communications, Business, or a related field.
- Track Record: Proven ability to manage a brand through a period of expansion or \"re-positioning.\"
- Technical Skills: Proficiency in digital marketing tools, CRM software, and data-backed storytelling.
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Our client, one of Nigeria’s major conglomerates, is looking to hire an Administrative Specialist, who will provide administrative coordination and support for Abuja office and residence.
The ideal candidate will provide protocol and logistics support for staff coming to Abuja, act as a contact person for consular-related matters and general support/point of contact for Abuja tasks.
Responsibilities
Administration
- Manage the relationship with admin vendors, ensuring compliance with agreed service levels agreements and deliver value to the company.
- Manage internal and external stakeholders to ensure seamless operations.
- Manage vehicles ensuring proper fuelling, maintenance, insurance, renewal of vehicle papers and issue resolution through effective supervision of drivers.
- Manage operations and payment of expenses at the Chairman’s residence ensuring the residence is maintained at the highest quality.
- Assists with delivery of strategic documentation to government parastatals as and when needed.
- Act as a liaison with government agencies and facilitate timely access/processing of relevant regulatory approvals with government bodies/agencies as required.
Protocol & Logistics
- Assist with check in and meeting of key executives and staff visiting Abuja.
- Maintain effective relationships at the airport.
- Ensure all necessary payments are made to facilitate smooth airport logistics.
- Coordinate and assists with check in etc. for hotel stay for key executives and staff.
- Ensure timely payment of all travel related expenses.
- Ensure timely airtime payment.
- Serve as liaison between the Group and key embassies/consular offices.
- Support on immigration matters.
- Assist with flight booking
- Monthly coordination of weekend allowance payment for drivers
- Oversee the Abuja staff (drivers and cleaners)
- Oversee consumable restocks and replenishment
General
- Perform other duties as assigned by the departmental head.
Must have skills
- Highly proactive, assertive and results driven
- Willingness to take personal responsibility
- Organised
- Creative problem solver
- Ability to work under pressure
Qualifications
- Minimum educational qualification of HND/BSc.
- Minimum of one years (2) post degree experience in Admin related field.
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