Job Vacancies at Primly Premium Solutions Limited (PPS)

Responsibilities
Social Media Management:

• Set up, optimize and manage Social Media Pages & Linkedin profiles for multiple Businesses.
• Create & Implement a Social Media Strategy that aligns with each business's goal and is aimed at boosting brand awareness, expanding the Social Media Audience, engagement, and activity while retaining current users and generating sales.
• Identify and understand the targeted audience for each Social media channel and generate & publish daily unique and engaging content for this audience.
• Identify and establish relationships with key influencers in the IT & Mental Health Space.
• Work with the team in ensuring appropriate messaging and brand consistency in all communication.
• Conduct in-depth research and platform determination required for social media experimentation and the testing of new strategies.
• Keep abreast with social media best practices and trends.
• Manage LinkedIn pages and ensure business websites are constantly updated.

Social Media Campaigns:

• Perform Audience Research & Run Social Media Campaigns.
• Manage advertising budgets for each brand and constantly evaluate and analyze Campaign performance using data to measure success and to identify what is working and what is not.
• Run Retargeting and Conversion Ads for Facebook, Instagram, Linkedin, and other Digital Platforms & Google display and search ads.
• Prepare Reports, gather visitor traffic, conversion data and show ROI.

Other:

• Create Newsletters for Email Marketing & build Email Marketing Lists.
• Collaborate with the Business Development team to develop social media campaigns.
• Integrate all marketing channels (Social Media, SEO, Email, Print & Digital).
• Adhoc duties as assigned.

Requirements

• Minimum of a Bachelor's Degree in Marketing, Communications, or tech-related field.
• Over 3 years of experience in Social Media Marketing and demonstrable social networking experience.
• Excellent knowledge of Facebook, Instagram, Tik Tok, Twitter, Linkedin, and other media platforms.
• Solid understanding of SEO and Social Media metrics.
• Familiarity with design software (Canva, Illustrator, Photoshop) is a plus.
• Thorough understanding of MailChimp and or other Email Marketing Services is a plus.
• Strong proficiency in Google Analytics, Google Tab Manger, Setting up Facebook Pixels and other website customizations needed for advert placement.
• Able to multi-task, manage and independently lead various projects simultaneously.
• Ability to build Social Media Communities and meaningful connections.
• Able to grasp technical and product-related concepts quickly and communicate in a way non-technical people can easily understand.

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Job Summary

• We are looking for a Content Marketer with a passion for writing. S/he will be responsible for creating engaging content for Technology affiliated and Mental Health Organizations to attract and convert prospects into customers.

Responsibilities
Content Writing:

• Deliver an effective Content Strategy that appeals to the target audiences of multiple organizations.
• Develop Content for a variety of platforms (Social Media, Blogs, websites, LinkedIn, Brochures, Newsletters, Emails, etc.) and communicate through storytelling.
• Write a minimum of 5 Articles per week whilst maintaining SEO best practices.
• Conduct in-depth and continuous research and brainstorm regularly with teams to ensure the originality of content.
• Manage Organizations' weekly Newsletters and ensure content is not monotonous.
• Write clear marketing copies for Videos, Sales Pitches, Social Media Adverts, etc. to promote products/services.
• Ensure all content is proofread, free from error and plagiarism before publishing.
• Drive all content marketing initiatives.

Other:

• Collaborate with the Business Development team and integrate content marketing strategy.
• Integrate all marketing channels and optimize all content for SEO.
• Constantly improve and learn on the job.
• Adhoc duties as assigned.

Requirements

• Minimum of a Bachelor's Degree in English, Communications, or related field.
• At least 3 years of professional writing experience in the Social Media Space.
• Excellent verbal and written Communication Skills
• Strong command of the English Language
• Able to proofread and write free of grammatical and spelling errors
• Thorough understanding of MailChimp and or other Email Marketing Services.
• Able to multi-task, manage and independently lead various projects simultaneously.
• Strong interpersonal skills with experience building rapport and creating strong relationships.
• Able to work with minimal supervision, prioritize work and meet deadlines.
• Able to grasp technical and product-related concepts quickly and communicate in a way non-technical people can easily understand.

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Job Summary

• We are looking for an Email Marketing Specialist to develop and implement Email Marketing strategies for multiple Brands and manage all aspects (Strategy, Content Creation, scheduling, analytics) of the process.

Job Description

• Build and grow multiple Email lists / Databases.
• Create engaging and proofread copies with clear CTAs which establish and build relationships with prospects and existing Clients.
• Produce and send out periodic (Daily, Weekly, Monthly, as the case requires) Newsletters / Company updates / Offers / for multiple brands through Email & Text Messaging.
• Conduct Market Research to identify Target audiences for each Product / Service line and understand consumer behavior.
• Segment Campaigns for each stage of the customer journey, from brand awareness, and lead generation to conversion and post-sales campaigns (to engage, retain, win back, and regularly update clients).
• Collaborate with the Business Development team in creating and monitoring a range of Lead Generating / Retargeting / Leads Nurturing Campaigns for multiple brands simultaneously, this includes but is not limited to creating Email Templates, Copywriting, and scheduling.
• Analyze Campaigns and produce Weekly / Monthly Reports capturing key metrics (click- through rate, conversion rate, bounce rate, ROI).
• Regularly evaluate and optimize campaigns based on reports.
• Integrate all marketing channels (Social Media, SEO, Email, Print & Digital).
• Keep up to date with the latest software and remain competitive.
• Comply with all email best practices and relevant privacy laws.
• Adhoc duties as assigned.

Requirements

• Bachelor's Degree or HND in Marketing, Communications, or a tech-related field is preferred but not required.
• 3 – 5 years cognate experience.
• Thorough understanding of MailChimp and or other marketing automation technology.
• Experience building Email Lists from scratch.
• Highly creative and can think outside the box.
• Able to create dynamic HTML/CSS Templates.
• Able to grasp technical and product-related concepts quickly and communicate in a way non-technical people can easily understand.
• Capacity to manage and work in high-stress situations.
• Ability to multi-task, manage and independently lead various projects simultaneously.
• Excellent verbal and written Communication Skills
• Ability to work with minimal supervision, prioritize work and meet deadlines.

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Job Summary

• We are looking for visual story tellers to communicate our multiple brands, products, and ideas to the public.

Job Description

• Study project briefs and liaise with team members to understand requirements, expectations, and timelines.
• Develop Concepts & Graphics (Illustrations, Logos, Flyers, Banners, Brochures, and other designs for Print and Electronic Media).
• Be responsive to feedback, act, and amend designs in line with recommendations or communicate the rationale behind the design.
• Understand the principles of design (layout and typography) and ensure brand consistency in all projects.
• Collaborate with multiple teams and work on creating and developing Brand Manuals.
• Work closely with the content development teams to produce high-quality marketing materials and daily Social Media Graphics.
• Create engaging short-form videos and have experience in multimedia content development.
• Keep up to date with the latest software and remain competitive.
• Adhoc duties as assigned.

Requirements

• Bachelor's Degree or HND in Computer Science, Computer Engineering, or a related field is preferred but not required.
• 3 - 5 years cognate experience.
• Knowledge of typography, design techniques, and tools (Adobe Photoshop, Illustrator and InDesign, etc.)
• Ability to shoot and edit videos would be an added advantage.
• Capacity to manage and work in high-stress situations
• Ability to multi-task, manage and independently lead various projects simultaneously.
• Excellent verbal and written Communication Skills
• Ability to work with minimal supervision, prioritize work and meet deadlines.