Job Vacancies at Paystack Nigeria

About the Managing Editor Role

• We're looking for an experienced editor to help build Africa's largest digital business media network, and use content to solve problems for Africa's most ambitious teams.
• We aim to connect African entrepreneurs with the insights they need to grow globally successful businesses. We're inspired by the examples of other B2B media and trade media publications such as Bloomberg, First Round Review, CB Insights, Industry Dive, Morning Brew, and Increment.

Why is a payments company building out a content operation?

• At Paystack, we create simple, powerful payments tools that help our customers build incredible products. We're a growth engine for modern, ambitious businesses in Africa.
• But running a business requires more than just tools.
• It also requires understanding several topics such as recruitment, marketing, tax management, writing performant code, customer success, product design, and so much more. To reach their full potential, our customers need both tools, and insight.
• This is why we began investing in content such as blog posts, events, downloadable guides and podcasts. We currently have a decent archive of engaging B2B content (our most consistent asset is the Decode Fintech podcast and newsletter), and we've been thrilled by the enthusiastic response to this content from our audience of business owners. We believe that with further investment on our editorial efforts, we can further empower ambitious teams in Africa to dare more, and do more.
• We're looking for someone who is both analytical and deeply creative to take our content efforts to the next level.

What is the Scope of Responsibilities?

• As the Managing Editor at Paystack, you'll operate on both tactical and strategic levels.
• On one hand, you'll lead Paystack's entire content marketing production process, leading the Editorial team, and working with several teams across the company to help use content to drive leads and deepen our relationship with specific groups of merchant categories.
• With access to thousands of some of the most successful businesses in Africa, as well as Paystack's proprietary databases, you will have a strong foundation on which to build.
• But just as importantly, you'll help fundamentally shape the story of entrepreneurship in Africa. Paystack is privileged to power payments for a portfolio of thousands of makers and builders. Our job is to help them win, and that includes telling their story to local, regional, and global audiences.
• As Managing Editor at Paystack, you will help make it so that within our lifetimes, the whole world will know that Africa is the home of a new generation of makers.

A product-minded approach to content:

• Paystack solves problems that African businesses have with product, and we bring that same philosophy to our content: we genuinely believe that the clarity of informative content can provide as much value to ambitious African teams as software tools. We need your help to bring this idea to life.
• There are relatively few reference points for a role like this in our part of the world. We will give you the resources you need to execute well, including internal writers, video producers, designers, and developers, and a budget for software and freelancers. But we're looking to you to help us discover what massive success looks like.
• If you believe, like we do, that well done B2B media can solve problems for - and raise the collective fortunes of - African businesses, we would be thrilled to partner with you to make it so. Another world is possible. Let's build it together.
• This is a remote-friendly, full-time role, and you'll report directly to the Head of Growth. The successful candidate will ideally be physically located within the GMT -3 to GMT +3 timezones, although we might make exceptions for great candidates. If you're based outside Nigeria, the role will require occasional travel to Lagos, Nigeria at least four times a year, when it's safer to travel.

We'll trust you to:

• Lead Paystack's entire content marketing strategy end-to-end, from ideas, to execution, to distribution. You'll own the editorial calendar of SEO-optimized articles, events, videos, podcasts etc. and ensure a steady publishing and recycling cadence.
• Partner closely with the Product Marketing team to ensure that content is an important acquisition channel for our demand generation efforts. You'll use content to nurture both prospective and existing merchants through our growth loops.
• Hire and coach members of the Paystack Editorial team, and build a strong network of third party creatives and freelancers.
• Monitor content engagement metrics to understand how well our content is finding new audiences, or contributing towards various business goals.
• Write stories and copy where needed.
• Direct the editorial team to support other teams within the company by line-editing company announcements to ensure they meet our brand and editorial standards.
• Build relationships with press to ensure that Paystack narratives find wide reach.
• Amplify a culture of learning at Paystack by sourcing a steady cadence of "how we built it" and domain expert content from team members.

Requirements
You'll thrive as Paystack's Managing Editor if you

• Are excited to build a large digital business media organization for Africa
• Have professional experience assigning, editing, and writing content for a B2B audience
• Are a master communicator, able to take complex ideas and articulate them in clear, compelling ways
• Have experience managing a team of editors and/or writers and other creatives
• Understand that while content quality is vital, rigorous distribution is also critical
• Can spot a mangled sentence, typo, or unnecessary double-space-after-period from a mile away
• Enjoy diving into the numbers to understand how content is performing, and why
• Are familiar with the audience development and distribution tactics of modern B2B digital media companies such as CB Insights, Bloomberg, Skift, and Industry Dive
• Are highly organized and detail-oriented, able to manage multiple projects and timelines simultaneously
• Often receive compliments from designers about your great eye for design
• Genuinely enjoy speaking with and supporting ambitious entrepreneurs in Africa in any way you can

go to method of application »

About the Product Marketing Lead Role

• We're looking for an experienced product marketing leader to help Paystack acquire, engage, and retain Africa's most ambitious businesses.
• The product marketing team at Paystack works across the entire product lifecycle - from generating customer insights that inform Paystack's positioning, messaging and product strategy, to creating and executing go-to-market campaigns for our large suite of products.
• As the Product Marketing Lead, you will build a product marketing organization that partners closely with the Product, Engineering, Sales, Design, Editorial and Customer Success teams to help shape products, and drive adoption post-launch. This is a senior role, requiring extensive experience leading marketing teams for API-driven products.
• "What are the impediments to our merchants' growth?" This is the animating question that drives everything we do at Paystack, and as the Product Marketing Lead, you'll help us discover the surprising answers to this question and methodically implement interventions that remove these bottlenecks. Learn more about the recurring themes in the work we do.
• This is an exciting time to join the Paystack team. We're growing quickly, launching in new countries, partnering with Stripe to unlock global payment channels for African businesses for the first time in history, and bringing new products to several customer segments. The teams we serve include small businesses using our no-code seller tools to sell on Instagram, developers and startups leveraging our APIs to monetize their ideas, and global brands like UPS who are expanding across Africa.
• We're looking for an analytical storyteller to help connect these merchant categories with the tools they need to grow and scale successful businesses.
• This is a remote-friendly, full-time role, and you'll report directly to the Head of Growth. The successful candidate will ideally be physically located within the GMT -3 to GMT +3 timezones, although we might make exceptions for great candidates. If you're based outside Nigeria, the role will require occasional travel to Lagos, Nigeria at least four times a year, when it's safer to travel.

We'll trust you to:

• Lead Paystack's entire product marketing strategy. You will work closely with cross-functional teams - product managers, sales, design, editorial, customer success, and many others - to acquire, engage, and retain customer segments across all geographies.
• Recruit and coach members of the Paystack product marketing team. You'll build a world-class marketing practice that attracts the best marketing talent.
• Oversee the launch of new products, and our entry into new countries. Your scope of influence spans everything from messaging and positioning, to ongoing campaigns to drive growth.
• Develop a deep understanding of our customers and keep a pulse on the competitive landscape to inform our go-to-market strategy. You will talk regularly to users and prospects and analyse the customer journey to discover the bottlenecks preventing them from finding success. These qualitative and quantitative insights that help inform Paystack's product strategy as well as our approach to marketing.
• Think through our growth loops and come up with hypotheses for how to nurture prospects through the entire loop. You will design and implement growth experiments at every stage of the customer lifecycle, from the logged out experience, through to onboarding and beyond.
• Create systems that generate product qualified leads and marketing qualified leads for the sales team

Requirements
You'll thrive as Paystack's Product Marketing Lead if you:

• Have experience building and leading a thriving organization of product marketers. You understand the power of organizational design, and you are excited to recruit and mentor talent.
• Have experience in B2B marketing and working closely with product development, sales, and creative teams. While it's not critical that you've worked in fintech specifically, it would be a plus.
• Have experience marketing technical products where developers are major decision-makers
• Are a master communicator, able to articulate ideas in clearly and compellingly, both orally and in writing.
• Enjoy cross-functional, collaborative projects that involve several stakeholders.
• Have deep empathy for entrepreneurs. You genuinely enjoy speaking often with ambitious teams, and take every opportunity to deeply understand their needs. You enjoy figuring out how to solve their problems and remove the bottlenecks impeding their growth.
• Enjoy digging into the numbers to glean quantitative insights. You pair this with experience and intuition to inform your decisions.