Job Vacancies at Multichoice Group

Responsibilities
Strategy and Execution:

• Generate integrated and targeted marketing strategies that grow market share and the brand’s reputation, improve our customers’ experience and ultimately drive growth/acquisition
• Develop and implement a company-wide go-to-market plan, working with all departments to execute intentional actions to execute strategy and achieve the business plan objectives
• Ensure alignment of business and brand objectives to increase awareness, consideration, purchase, and brand loyalty
• Develop the core positioning and messaging for the product
• Establish brands’ annual objectives, strategies, positioning, tactics and measures
• Develop an understanding of all elements of the business – Value chain, distribution, etc. – to create long-term barriers to entry against competitors in a highly competitive marketplace
• Create awareness and understanding of MultiChoice (product) brand identity
• Implement and manage a “Brand Visibility Program’’ improving visibility of the products/brand at various touch points
• Conduct research analysis and interpret feedback to inform and continuously improve marketing strategies (including optimizing reach, recall, engagement, and other marketing metrics to maximize ROI)
• Formulate, develop and implement creative advertising, media, and promotional campaigns for channels
• Obtain customer insight to identify and evaluate strategic and innovative revenue generating sales initiatives

Operational Delivery:

• Propose, formulate, develop, and initiate relevant, suitable, and cost-effective marketing initiatives (including advertising, sponsorships, events, brand activations, promotions etc.) that contribute to creating and growing awareness, demand, and equity for Multichoice brands within the Region
• Evaluate market trends to maximise business opportunities and mitigate emerging issues/concerns
• Lead the development of creative briefs for DStv and GOtv
• Manage ad agency performance and deliverables including briefing, and development of DStv/GOtv market roadmap and overseeing national and strategic brand campaigns Redefine promotional activity including below the line (BTL) and channel-specific marketing across all channels Evaluate market trends to address business opportunities and issues
• Develop the core positioning and messaging for the product within the northern region.
• Track and analyse brand/product performance and trends in terms of volume and profitability
• Constantly monitor performance of DStv and GOtv to ensure they meet company objectives
• Prepare and present regular feedback and performance reports
• Administer tactical programs of the assigned product line and assist in the development of MultiChoice Nigeria (MCN) product.
• Lead marketing launch plans for a variety of products
• Lead development of creative briefs
• Build new businesses, great products and iconic brands
• Constantly monitor performance of managed brands/products to ensure it meets company objectives

Relationships and Service Support:

• Leverage external and internal networks to identify optimization opportunities
• Create and manage working relationships with above the line (ATL) & below the line (BTL ) agencies, media houses, super dealers, authorized distributors, and accredited retailers with a view to leverage the relationships to achieve MCN business goals and objectives.
• Identify and analyze potential partner relationships for the product.
• Maintain close contact with sales and distribution functions to “sense check” business conditions and trends.

Marketing Budget Management:

• Manage the annual Marketing (Brand) budget and forecasting activities
• Track and manage marketing spend
• Continuously identify areas for improved efficiency
• Rigorously monitor Marketing performance against approved budgets and put measures in place to address variances. Continuously identify areas for improved efficiency

People Management:

• Ensure that the team is adequately resourced and that the team is equipped and enabled to perform (attraction, selection, retention & development of Marketing team)
• Manage performance of team members
• Facilitate development of team members and ensure under performers identified, improved, or removed
• Display ethics in leadership and decision making
• Ensure departmental goals are understood and actively pursued by team; work responsibility clearly delegated
• Performance reviews to be conducted regularly, ensuring everyone has a clear picture of current performance, recognition given where it is due and low performers are acted upon
• Ensure coaching and mentoring of team members
• Ensure coaching and mentoring of team members

Qualifications

• Candidates should possess a Post Graduate (preferred)

Experience:

• A minimum of 8 years marketing experience (or similar experience in a commerce, business administration or sales role)
• 5 years of management experience
• Experience in the media and entertainment industry would be beneficialWorking experience in Africa would be beneficial

Technical Competencies:

• Conceptualization of strategies, campaigns, etc.
• Technical/functional brand strategies knowledge
• Expressive written communication skills
• Content creation
• Market/target audience analysis
• Ability to initiate action and get work done
• Detailed commercial and financial acumen, balanced with creative flair
• Brand Strategy, development and management
• Content marketing strategy, development, execution and optimization
• Copywriting and content creationVendor and Media agency management
• Commercial acumen
• Developing value propositions
• Data/market analysis and interpretation
• Competitive analysis
• Reporting and Research
• Financial Management/Budgeting Basic understanding of related marketing regulations

Behavioural Competencies:

• Strategic Thinking
• Relationship building
• Conflict resolution
• Decision making
• Critical appraisal
• Holistic thinking
• Persuading & Influence
• Coaching Networking
• Risk Management
• Negotiation Skills
• Future Oriented

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About the Job

• The ideal candidate will be responsible for effectively maximizing the experience and impact of identified Talents and ensuring right levels of MultiChoice leverage, engagement, partnerships and favorable public image for the Talents.

Responsibilities
Operational deliverables

• Define and implement a relationship management roadmap for Talents (BBN, Idols, MNET talents etc.) to maintaining regular communication and brand affinity.
• Monitor and track Talents’ overall wellbeing and propose enablement initiatives to drive their social, entrepreneurial, behavioral and financial wellness.
• Serve as central liaison between Talents and MultiChoice around attendance at events, press interviews, photo shoots, travel etc.
• Work closely with the Marketing and Content teams for providing platforms to the Talent in building and strengthening the brand equity.
• Create, maintain and action extensive and active database of Talents including key information, personal information etc. (mobile numbers, email addresses, Social media pages handles).
• Provide insight on Talents’ individual profiling and categorization into tiers to guide the organization in identifying the right brand fit for Multichoice.
• Ensure 100% Talents’ participation and presence at MultiChoice events and that their welfare and hospitality are adequately catered for.
• Ensure no media show stoppers with identified Talents and promote healthy relationships.
• Ensure to be available and responsive to Talents’ queries and requests as it concerns the MultiChoice brand.
• Develop and communicate information designed to keep the public informed of talents programs and milestone accomplishments.
• Leverage new and existing relationships to maximize brand and Talent exposure through all approved communication channels.
• Co-create and deliver Social Media campaigns targeted at promoting Talents & the MultiChoice brand objectives.
• Develop and ensure swift deployment of messaging materials, launch plans, statements, for traditional and social media channels to Talent as and when required.
• Monitor and oversee the fulfillment of contract terms for Talents.

Qualifications

• Bachelor’s Degree.

Experience:

• Minimum of 5 years in Marketing / Media experience.

Technical Competencies:

• Behavioral Competencies
• PR and Event Planning
• Relationship Management
• Brand Management
• Project Management
• Business Awareness.

Behavioral Competencies:

• Problem Solving
• Persuading & Influencing
• Professional Maturity
• Result Orientation
• Attention to Detail
• Time Management
• Planning & Organizing
• Resilience