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  • Posted: Mar 27, 2026
    Deadline: Not specified
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  • CHI limited is one of the most admired companies in the Food & Beverages industry in Nigeria. It offers products that are themselves benchmarks in their respective categories of Juice, Dairy and Snacks. Today, CHI Limited is the undisputed market leader in fruit juices, fruit drinks and yoghurts in Nigeria. In the Juice Nectar Still Drinks (JNSD) cate...
    Read more about this company

     

    Regional Sales Manager - North 2

    About the Role

    Leads and oversees Chivita|Hollandia business operations within the assigned region, managing Regional Teams (ASM, TSE) and distributors to drive sales performance and achieve regional business objectives.

    The selected candidate will be based in Kano, managing regional activities and ensuring effective oversight of operations across other locations(Kano, Sokoto, Gombe and Yola) through regular field visits.

    Key Responsibilities

    • Lead and drive sales performance across the assigned region to achieve volume, revenue, and profitability targets.
    • Translate national commercial strategies into effective regional execution plans.
    • Expand market coverage and distribution across channels while ensuring strong in-store execution standards.
    • Manage and develop Regional Sales Teams including Area Sales Managers and Territory Sales Executives.
    • Build and maintain strong relationships with distributors and key trade partners to drive business growth.
    • Monitor market trends, competitor activities, and sales performance to identify growth opportunities.
    • Ensure effective execution of trade promotions, route-to-market strategies, and company sales processes.

    Requirements

    • Bachelor’s degree in any discipline; MBA or MSc in a business-related field is an added advantage.
    • Minimum of 7 years’ FMCG sales experience, with at least 4 years in a managerial role leading sales teams and managing distributors. 
    • Proven experience managing large geographical territories and multiple sales channels.
    • Strong understanding of traditional trade structures, including wholesalers, open markets, and neighbourhood retail outlets.
    • Demonstrated experience executing trade promotions, activations, and sales campaigns within complex distribution networks.
    • Strong analytical skills with the ability to interpret sales data and business intelligence tools to drive commercial decisions.
    • Prior experience working within the advertised region and a good understanding of the local market dynamics.
    • Excellent leadership, communication, and stakeholder management skills.

    go to method of application »

    Area Sales Manager, Akure

    Please note that for ease of operations and effective territory management, candidates must reside within or in proximity to the assigned location. 

    Job Summary

    We are seeking a results-driven, commercially focused Area Sales Manager to lead sales operations in the region. The role is responsible for driving market share growth, expanding distribution coverage, managing distributor relationships, and developing a high-performing sales team. 

    Key Responsibilities

    • Deliver monthly, quarterly, and annual sales targets, driving both primary and secondary sales performance.
    • Lead and develop Territory Sales Executives (TSEs) and Sales Representatives (SRs) to achieve high performance.
    • Build and manage strong distributor partnerships, ensuring operational efficiency and financial health.
    • Drive market coverage, distribution growth, and execution of key sales drivers across all territories.
    • Ensure compliance with sales systems (SFA, DMS) and leverage data for performance improvement.
    • Execute trade marketing activities effectively while monitoring ROI and market competitiveness.
    • Track performance, identify gaps, and implement corrective actions to achieve business objectives.

    Requirements

    • Bachelor’s degree in any discipline; MBA or relevant postgraduate qualification is an added advantage.
    • Minimum of 3–5 years’ FMCG sales experience, with prior experience as a Territory Sales Manager or similar role.
    • Proven ability to manage distributors, sales teams, and multiple channels effectively.
    • Strong understanding of traditional trade, including wholesalers, open markets, and retail outlets.
    • Experience operating within complex distribution networks and executing trade promotions/activations.
    • Proficiency in Sales Force Automation (SFA), business intelligence tools, and data analysis.
    • Strong leadership, communication, and problem-solving skills with the ability to manage and develop teams

    go to method of application »

    Area Sales Manager, Warri

    Please note that for ease of operations and effective territory management, candidates must reside within or in proximity to the assigned location. 

    Job Summary

    We are seeking a results-driven, commercially focused Area Sales Manager to lead sales operations in the region. The role is responsible for driving market share growth, expanding distribution coverage, managing distributor relationships, and developing a high-performing sales team. 

    Key Responsibilities

    • Deliver monthly, quarterly, and annual sales targets, driving both primary and secondary sales performance.
    • Lead and develop Territory Sales Executives (TSEs) and Sales Representatives (SRs) to achieve high performance.
    • Build and manage strong distributor partnerships, ensuring operational efficiency and financial health.
    • Drive market coverage, distribution growth, and execution of key sales drivers across all territories.
    • Ensure compliance with sales systems (SFA, DMS) and leverage data for performance improvement.
    • Execute trade marketing activities effectively while monitoring ROI and market competitiveness.
    • Track performance, identify gaps, and implement corrective actions to achieve business objectives.

    Requirements

    • Bachelor’s degree in any discipline; MBA or relevant postgraduate qualification is an added advantage.
    • Minimum of 3–5 years’ FMCG sales experience, with prior experience as a Territory Sales Manager or similar role.
    • Proven ability to manage distributors, sales teams, and multiple channels effectively.
    • Strong understanding of traditional trade, including wholesalers, open markets, and retail outlets.
    • Experience operating within complex distribution networks and executing trade promotions/activations.
    • Proficiency in Sales Force Automation (SFA), business intelligence tools, and data analysis.
    • Strong leadership, communication, and problem-solving skills with the ability to manage and develop teams

    go to method of application »

    Area Sales Manager, Minna

    Please note that for ease of operations and effective territory management, candidates must reside within or in proximity to the assigned location. 

    Job Summary

    We are seeking a results-driven, commercially focused Area Sales Manager to lead sales operations in the region. The role is responsible for driving market share growth, expanding distribution coverage, managing distributor relationships, and developing a high-performing sales team. 

    Key Responsibilities

    • Deliver monthly, quarterly, and annual sales targets, driving both primary and secondary sales performance.
    • Lead and develop Territory Sales Executives (TSEs) and Sales Representatives (SRs) to achieve high performance.
    • Build and manage strong distributor partnerships, ensuring operational efficiency and financial health.
    • Drive market coverage, distribution growth, and execution of key sales drivers across all territories.
    • Ensure compliance with sales systems (SFA, DMS) and leverage data for performance improvement.
    • Execute trade marketing activities effectively while monitoring ROI and market competitiveness.
    • Track performance, identify gaps, and implement corrective actions to achieve business objectives.

    Requirements

    • Bachelor’s degree in any discipline; MBA or relevant postgraduate qualification is an added advantage.
    • Minimum of 3–5 years’ FMCG sales experience, with prior experience as a Territory Sales Manager or similar role.
    • Proven ability to manage distributors, sales teams, and multiple channels effectively.
    • Strong understanding of traditional trade, including wholesalers, open markets, and retail outlets.
    • Experience operating within complex distribution networks and executing trade promotions/activations.
    • Proficiency in Sales Force Automation (SFA), business intelligence tools, and data analysis.
    • Strong leadership, communication, and problem-solving skills with the ability to manage and develop teams

    Method of Application

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