Regional Sales Manager - North 2 at CHI Limited

About the Role

Leads and oversees Chivita|Hollandia business operations within the assigned region, managing Regional Teams (ASM, TSE) and distributors to drive sales performance and achieve regional business objectives.

The selected candidate will be based in Kano, managing regional activities and ensuring effective oversight of operations across other locations(Kano, Sokoto, Gombe and Yola) through regular field visits.

Key Responsibilities

• Lead and drive sales performance across the assigned region to achieve volume, revenue, and profitability targets.
• Translate national commercial strategies into effective regional execution plans.
• Expand market coverage and distribution across channels while ensuring strong in-store execution standards.
• Manage and develop Regional Sales Teams including Area Sales Managers and Territory Sales Executives.
• Build and maintain strong relationships with distributors and key trade partners to drive business growth.
• Monitor market trends, competitor activities, and sales performance to identify growth opportunities.
• Ensure effective execution of trade promotions, route-to-market strategies, and company sales processes.

Requirements

• Bachelor’s degree in any discipline; MBA or MSc in a business-related field is an added advantage.
• Minimum of 7 years’ FMCG sales experience, with at least 4 years in a managerial role leading sales teams and managing distributors. 
• Proven experience managing large geographical territories and multiple sales channels.
• Strong understanding of traditional trade structures, including wholesalers, open markets, and neighbourhood retail outlets.
• Demonstrated experience executing trade promotions, activations, and sales campaigns within complex distribution networks.
• Strong analytical skills with the ability to interpret sales data and business intelligence tools to drive commercial decisions.
• Prior experience working within the advertised region and a good understanding of the local market dynamics.
• Excellent leadership, communication, and stakeholder management skills.