Job Openings at ReelFruit

The B2B Sales Lead will implement strategic plans to grow the B2B channel, onboard corporate accounts, and drive market penetration through effective customer engagement, sales growth, and data-driven decision-making. The role requires strong communication skills, a collaborative spirit, and a results-oriented approach to achieving the company’s goals.

DUTIES & RESPONSIBILITIES:

Strategic Channel Development

• Execute strategic plans set by the Channel Development Manager to achieve B2B channel growth objectives.
• Identify and recruit qualified corporate accounts for onboarding to expand distribution channels.
• Drive the recruitment and expansion of the input customer base to meet business growth targets.

Sales and Customer Engagement

• Upsell and cross-sell products to existing customers in line with defined growth objectives.
• Ensure strong relationships with customers by addressing their needs promptly and providing exceptional service.

Market Analysis and Reporting

• Conduct timely market surveys to identify market trends, customer preferences, and the competitive landscape.
• Develop and present comprehensive sub-channel performance reports on a weekly/monthly basis to track key metrics.

Trade Investment Ownership

• Manage investments in trade channels to deliver the desired ROI while optimizing resource allocation.

Collaboration and Communication

• Liaise with internal stakeholders, including Sales, Marketing, Production, and Finance teams, to ensure alignment on strategies and activities.
• Regularly update the Channel Development Manager and other stakeholders on progress and challenges.

Educational Qualifications, Experience & Requirements

• Minimum of B.Sc./BA or HND in Marketing, Business Administration, or a related field.
• Minimum of 3 - 4  years of experience in FMCG, with expertise in modern trade, open markets, and distribution channels.
• Strong analytical and numerical skills; data-driven decision-making ability.
• Excellent communication and interpersonal skills.
• Proficiency in MS Office and relevant software applications, including ERP systems.

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Job Summary:

The Financial Planning and Analysis (FP&A) Manager will be responsible for overseeing the financial planning processes, driving business performance analysis, and providing actionable insights to support strategic decision-making across the organization. This role will work closely with senior leadership and various business units to ensure that financial goals are aligned with business objectives and will lead the preparation of forecasts, budgets, and long-term financial plans.

Key Responsibilities:

Financial Planning & Forecasting:

• Lead the preparation of annual budgets, quarterly forecasts, and long-term financial plans.
• Develop financial models to support decision-making and forecast future performance across key business units.
• Provide variance analysis, highlighting key drivers of performance vs. budget/forecast, and work with senior management to address performance gaps.

Business Performance Analysis:

• Analyse financial and operational data to provide insights into profitability, cost management, and financial trends.
• Conduct detailed financial analysis and modelling to support strategic business initiatives.
• Collaborate with department heads to monitor and analyse key performance indicators (KPIs) and business performance metrics.

Strategic Financial Support:

• Act as a financial business partner to Finance department head, offering insights and recommendations for improving financial performance and achieving business goals.
• Assist in evaluating new business opportunities, capital investments, and cost-saving initiatives.
• Provide ad-hoc financial analysis to assist in strategic planning and decision-making.

Reporting & Presentation:

• Prepare and present comprehensive financial reports to senior management, highlighting key trends, risks, and opportunities.
• Prepare monthly, quarterly, and annual financial reports, including income statements, balance sheets, and cash flow statements.
• Ensure timely and accurate delivery of financial results to stakeholders, providing clear insights and actionable recommendations.

Process Improvement & Best Practices:

• Continuously seek opportunities to streamline financial planning, reporting, and forecasting processes.
• Implement best practices in FP&A to enhance accuracy, efficiency, and alignment with overall business strategy.
• Drive improvements in financial systems, tools, and data management to support better decision-making and reporting.

Educational Qualifications, Experience & Requirements

• Bachelor’s degree or equivalent in Finance, Accounting, Economics, or related field. MBA, ACA or ACCA is a plus.
• 4+ years of experience in financial planning and analysis, finance, or accounting, with at least 2 years in a managerial or lead role.
• Strong background in financial modeling, budgeting, and forecasting.
• Experience working with senior leadership teams and cross-functional departments.
• Knowledge of FMCG industry trends and financial best practices.
• Proficiency in financial modeling, Excel (advanced level), and financial systems (e.g., SAP, ODOO, Hyperion, Adaptive Insights).
• Excellent analytical, problem-solving, and quantitative skills.
• Strong communication and presentation skills, with the ability to explain complex financial data to non-financial stakeholders.
• High attention to detail and the ability to manage multiple priorities in a fast-paced environment.
• Leadership experience, with the ability to guide, mentor, and develop a high-performing team.
• Experience in Food manufacturing industry is highly desirable.
• Familiarity with financial planning and analysis tools (e.g., Adaptive Insights, Anaplan).