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  • Posted: Jun 7, 2024
    Deadline: Not specified
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  • PZ Cussons Nigeria Plc is part of a multinational consumer goods business, PZ Cussons Plc. We manufacture and distribute some of the best loved brands in Nigeria, from Imperial Leather to Cussons Baby, Morning Fresh to Thermocool and Robb. We operate in five core categories - personal care, beauty, home care, food and nutrition and electricals. Worldwide PZ ...
    Read more about this company

     

    Trade Marketing Manager

    Context/Scope:

    A key contributor to the success of the PZ Cussons commercial strategic plan with an effective and flexible field sales force; demonstrating industry leadership in both volume driving & brand building activity.

    Key Accountabilities:

    • Manage trade spend efficiently to drive brand strategies and ‘‘win at the shelf"
    • Develop the annual trading plan by brand/channel/customer and monitor/adjust the plan based on financial delivery and Customer compliance
    • Contribute consumer insights to inform the market and regional view
    • Provide Merchandising and POP solutions by channel, category and customer and evaluate their effectiveness at the respective channels in assigned Region (s).
    • Identify opportunities to enhance and leverage ATL campaigns with customers, linking in – store activities to ATL advertising & seeking to enhance PR impact
    • Evaluate trade spend ROI
    • Manage and ensure the deployment, installation, compliance and maintenance of  merchandising and point of sale materials in assigned Region(s)

    Measurement/Performance Indicators

    • Brilliant execution of all activation activities and in line with agreed objectives
    • Effective POP deployment
    • Target vs. Actual performance (KPIs)
    • Availability of pre and post evaluation of all activation activities.

    Internal & External Relationships:

    • Activation and Merchandising Manager
    • RSM, ASMs, and Marketing team
    • Activation Agencies/vendors
    • PZ Marketing & Sales network

    Qualification, Knowledge, Skills & Experience Needed:

    Qualifications:

    • First Degree in any discipline
    • Computer literacy (MS Word, Excel, PowerPoint)

    Experiences: (What experience brings success to this role)

    • Minimum of 3 years commercial experience in marketing or sales
    • Demonstrable record of success in a customer or field sales management role
    • Understands customers and the selling process

    Knowledge: (What does the person need to know)

    • Good knowledge of business objectives and priorities.
    • Knowledge of Shopper, channel and category trends

    go to method of application ยป

    Neighbourhood Channel Sales Manager

    Context/Scope:

    A key contributor to the success of the PZ Cussons commercial strategic plan; demonstrating industry leadership in both volume driving & brand building activity.

    Key Accountabilities:

    Measurement/Performance Indicators

    • Manage VSR and achievement of their secondary sales
    • Expand Coverage in the Neighbourhood outlets  
    • Provide availability of MSL in the Neighbourhood outlets
    • Coaching and accompaniment of VSR
    • Effective promo management in the Neighbourhood outlets
    • Ensure SFA parameters are tracked and achieved
    • Drive excellent brand visibility through picture of success and implementation
    • Market intelligence gathering and competitor activity monitoring and report timely.

    Internal & External Relationships:

    • Coverage
    • Achieve secondary sales target
    • Weighted distribution target
    • Agreed VSR coaching & Accompaniment

    Knowledge, Skills & Experience Needed:

    • Zonal Manager
    • Marketing/Sales/Channel/Supply Chain/Finance/HR team
    • Customers
    • PZ Marketing & Sales network

    PZ Cussons Leadership Competencies required:

    Qualifications:

    • First Degree in any discipline
    • Computer Literacy

    Experiences: (What experience brings success to this role)

    • Minimum of 1 year experience in marketing or sales, and over this period has successfully delivered on KPIs.
    • Direct experience of PZ Cussons Way of selling capabilities with a focus on Sales Driver execution at the point of purchase (QDVP), Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.

    Knowledge: (What does the person need to know)

    • Good knowledge of business objectives and priorities.
    • Experienced driver with valid license
    • Knowledge of Field Sales Management and Market Intelligence.
    • PZ Cussons Leadership competencies

    Method of Application

    Use the link(s) below to apply on company website.

     

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