Trade Marketing Manager at PZ Cussons

Context/Scope:

A key contributor to the success of the PZ Cussons commercial strategic plan with an effective and flexible field sales force; demonstrating industry leadership in both volume driving & brand building activity.

Key Accountabilities:

• Manage trade spend efficiently to drive brand strategies and ‘‘win at the shelf"
• Develop the annual trading plan by brand/channel/customer and monitor/adjust the plan based on financial delivery and Customer compliance
• Contribute consumer insights to inform the market and regional view
• Provide Merchandising and POP solutions by channel, category and customer and evaluate their effectiveness at the respective channels in assigned Region (s).
• Identify opportunities to enhance and leverage ATL campaigns with customers, linking in – store activities to ATL advertising & seeking to enhance PR impact
• Evaluate trade spend ROI
• Manage and ensure the deployment, installation, compliance and maintenance of  merchandising and point of sale materials in assigned Region(s)

Measurement/Performance Indicators

• Brilliant execution of all activation activities and in line with agreed objectives
• Effective POP deployment
• Target vs. Actual performance (KPIs)
• Availability of pre and post evaluation of all activation activities.

Internal & External Relationships:

• Activation and Merchandising Manager
• RSM, ASMs, and Marketing team
• Activation Agencies/vendors
• PZ Marketing & Sales network

Qualification, Knowledge, Skills & Experience Needed:

Qualifications:

• First Degree in any discipline
• Computer literacy (MS Word, Excel, PowerPoint)

Experiences: (What experience brings success to this role)

• Minimum of 3 years commercial experience in marketing or sales
• Demonstrable record of success in a customer or field sales management role
• Understands customers and the selling process

Knowledge: (What does the person need to know)

• Good knowledge of business objectives and priorities.
• Knowledge of Shopper, channel and category trends