Experiential Lead at CIG Motor Ltd

Job Summary:

• We are looking for a dynamic and resourceful Experiential Lead to design, plan, and execute innovative brand experiences that connect with our target audience and drive engagement.
• The ideal candidate will combine strategic thinking with creative execution, manage end-to-end event experiences, oversee vendor relationships, and ensure cost effective delivery within budget.

Key Responsibilities:

• Develop and implement experiential marketing strategies that align with brand objectives and business goals.
• Lead the planning, coordination, and execution of events, activations, and brand experiences to create memorable customer engagements.
• Manage vendor sourcing, negotiations, and relationships to ensure quality and timely delivery of services.
• Collaborate with internal teams (brand, digital, creative, sales) to ensure consistent messaging and impactful execution.
• Oversee event budgets, ensuring cost-effectiveness, resource optimization, and return on investment (ROI).
• Monitor industry trends and competitor activities to introduce fresh, creative ideas into experiential campaigns.
• Evaluate event and activation performance, preparing reports and recommendations for continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in experiential marketing, events management, or brand activations.
• Proven track record of executing successful events, campaigns, or activations.
• Strong vendor management and negotiation skills.
• Budget-savvy with excellent financial planning and cost management abilities.
• Exceptional organizational, multitasking, and project management skills.
• Strong creative and strategic thinking abilities with a hands-on approach to execution.
• Excellent communication, presentation, and stakeholder management skills.
• Experience in FMCG, retail, or agency environments preferred.
• Certification or training in event management or project management is preferred.