Fresh Jobs at Design Synchrony

Job Summary

• We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Digital marketing managers will work with the supporting teams (such as programmers…), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate
• Create digital marketing campaigns.
• Ensure consistency in the brand messaging.
• Work with the sales team to coordinate marketing campaigns.
• Prepare emails and newsletters to send to current customers.
• Launch promotional offers and events to attract new customers.
• Optimize the business website to increase online traffic.
• Follow best practices for social media marketing on different platforms.
• Conduct regular audits for social media and website marketing performance.
• Maintain and monitor online listings across various e-commerce platforms.
• Track marketing metrics and analyze digital data to measure marketing success.

Requirements and Skills

• B.Sc / MS Degree in Marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Excellent writing skills and verbal communication abilities
• Attention to detail and ability to multitask and manage multiple projects
• Strong analytical thinking and problem-solving abilities
• Capable of identifying, attracting and engaging target audiences
• Up-to-date knowledge of digital marketing trends and developments
• Creative in devising informative, engaging and motivational digital campaigns
• Proven marketing experience on different digital platforms
• Experience with leading and managing social media marketing campaigns
• Knowledge of email, newsletters, push notification and display advertising campaigns
• Ability to use SEO, SEM and marketing databases for promotional purposes
• Understanding of landing pages optimization, user funnels and A/B testing
• Proficiency in using website analytics tools, ad serving tools and marketing software.

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Job Summary

• Our company is looking for a sales representative to be responsible for generating leads and meeting sales goals. Duties will include sales presentations and product demonstrations, as well as negotiating contracts with potential clients.
• In order to be successful in this role, you will need to have a deep understanding of the sales process and dynamics, and also superb interpersonal skills.
• Previous experience in a sales role is an advantage.

Responsibilities

• Generating leads.
• Closing sales.
• Meeting or exceeding sales goals.
• Negotiating all contracts with prospective clients.
• Helping determine pricing schedules for quotes, promotions, and negotiations.
• Preparing weekly and monthly reports.
• Giving sales presentations to a range of prospective clients.
• Coordinating sales efforts with marketing programs.
• Understanding and promoting company programs.
• Obtaining deposits and balance of payment from clients.
• Preparing and submitting sales contracts for orders.
• Visiting clients and potential clients to evaluate needs or promote products and services.
• Maintaining client records.
• Answering client questions about credit terms, products, prices, and availability.

Requirements

• Bachelor's Degree in Business, Marketing, Economics or a related field.
• Minimum of 2 years experience.
• Experience in sales.
• Understanding of the sales process and dynamics.
• A commitment to excellent customer service.
• Excellent written and verbal communication skills.
• Superb interpersonal skills, including the ability to quickly build rapport with both customers and suppliers.
• Experience using computers for a variety of tasks.
• Competency in Microsoft applications including word, excel, and outlook.
• Able to work comfortably in a fast-paced environment.