Job Vacancies at the Concept Group

Location: Yaba, Lagos

Duties & Responsibilities

• Plan and oversee the execution of all aspects of our digital marketing department including our SEO/SEM,
• Marketing database, email and display advertising campaigns.
• Measure, report and evaluate all relevant metrics (performance, website traffic, service quotas, target audience psychographics, behavioural patterns as well as customer engagement and retention) of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify the latest trends, insights and technologies affecting our industry to optimize spend and performance
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Brainstorm and implement new and creative growth strategies, providing thought leadership and perspective for adoption where appropriate
• Coordinate with advertising and media experts to improve marketing results.
• Collaborate with internal teams to create landing pages and optimize the user experience
• Develop and monitor campaign budgets.
• Prepare accurate reports on the marketing campaign’s overall performance.
• Assist with overseeing and managing all contests, giveaways, and other digital projects.

Job Requirements

• Bachelor's Degree / Master's Degree in Marketing or relevant field.
• A minimum of 3 years experience in a digital marketing or advertising position.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, best practices, website analytics tools, social media and/or display advertising campaigns
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• A solid understanding of HTML, CSS, and JavaScript is required.
• Experience in setting up and optimizing Google Ad words campaigns
• Working knowledge of HTML, CSS, and JavaScript is required
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Strong analytical skills and data-driven thinking.

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Location: Yaba, Lagos

Duties & Responsibilities

• Develop, integrate and oversee all marketing content initiatives, both internal and external, across multiple platforms and formats to attract customers, drive sales, engagement, retention, leads and positive customer behavior.
• Conduct ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics and make recommendations based on those results.
• Leveraging market data to develop content themes / topics and execute a plan to develop our brand positioning and service offerings; supporting our point of view and educating customers, thus leading to a positive disposition in critical behavioral metrics.
• Making sure the campaign meets the objectives while remaining within budget.
• Measuring the results of marketing activity to inform future content marketing campaigns.

SEO:

• Basic SEO understanding, content categorization and structure, content development, distribution and measurement; ensuring all content is on-brand and consistent in terms of style, tone of voice and quality.
• Ensuring all content is optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within our target audience categorization.
• Assist in the management of both on-page SEO and off-page SEO analysis and execution; improving organic search engine performance and setting goals based on click through rates, conversions, and traffic.
• Alert and keep the Marketing Communications Manager and business up to date on the latest SEO trends and changes on key search engines.
• Functional editorial calendar and content development workflows must be filled and managed.
• Conducting periodic competitive audits.

Research and Analytics:

• Conduct research and develop an understanding of the business’s industry, the business/product’s unique value proposition, and its product’s market differentiators.
• Conducts extensive research on the challenges and priorities of the business’s consumers and prospective consumers; aligning marketing content strategies with consumer needs.
• Understand how the business/product’s inbound marketing activity translates into consumers, thus refining content marketing processes of turning in and reaching new consumers.
• Identify core objectives for the content and develop metrics and methods for measuring and reporting on the effectiveness of the content.
• Prepare reports and result finding presentations on the performance and engagement of that content, which is to be sent to the Marketing Communications Manager at the end of each week.

Collaboration and Support:

• Collaboration with all creative resources including designers, social media executives, digital marketers, SEO growth specialists and other departmental personnel.

Other Duties:

• Perform other duties as delegated by the Marketing Communications Manager.

Qualifications / Requirements

• B.Sc / BA in Marketing, English, Journalism or related field.
• Minimum of 3 years working experience;
• Demonstrated success in managing a business social media presence.
• Experience in producing copy for digital, print and broadcast channels.
• Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator and Outlook.
• Exceptional skill with the nuances of writing across several media formats.
• Solid understanding of SEO concepts is preferred. Up-to-date with the latest trends, technologies and best practices in online/digital marketing and measurement.

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Location: Yaba, Lagos

Duties & Responsibilities

• Develop optimization strategies that increase the company& search engine results rankings
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Optimize copy and landing pages for search engine optimization
• Perform ongoing keyword research and implementation including discovery and expansion of SEO
• Keyword opportunities to drive and increase the most valuable traffic to the websites of the Group and its subsidiaries
• Preparing detailed strategy reports
• Research and implementing content recommendations for organic SEO success
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links.

Qualifications / Requirements

• B.Sc / M.Sc Degree in a Quantitative, Test-driven field
• Proven SEO & SEM experience – will be asked to provide examples of your work and the results achieved by actions
• Up-to-date with the latest trends and best practices in SEO and SEM
• Must possess knowledge of experience design, brand development, interactive commerce, social platforms and the creative/design process
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Comfortable analyzing high volumes of data on a daily basis
• Ability to prioritize/re-prioritize multiple projects and/or deadlines in a fast-paced and constantly shifting work environment
• Highly organized and attentive to detail
• Experience with A/B and multivariate experiments
• Proven SEM experience managing PPC campaigns
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Understanding of search engine algorithms and ranking methods
• In-depth experience with website analytics tools and SEO industry programs (e.g. Google Analytics, Adobe Analytics etc).

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Responsibilities

• Participate actively in requirements gathering and analysis.
• Work with the business analyst to determine the best part of solutions to be implemented.
• Oversee all software development plans from ideation to execution.
• Collaborate with the relevant teams and departments to produce software design and architecture.
• Write clean, readable, and testable code that is scalable and well documented.
• Determine project deadlines for engineering managers.
• Review code from junior and intermediate developers.
• Maintain, update, refactor and debug new and existing codes.
• Test and deploy applications and systems.
• Serve as an expert within the areas of competence.
• Provide technical support when necessary.
• Keep up to date with the terminologies, concepts, and best practices for coding.
• Develop ideas for new programs, products, or features by monitoring industry developments & trends.
• Record and report data to the appropriate parties, such as clients, leadership, or management.
• Take lead on projects when necessary.
• Work with HR to assess, hire and mentor new developers.
• Appraise the performance of junior, intermediate, and senior developers.
• Ensure quality control for all code rollout from the engineering department.
• Last point of call for quality control on all interfaces built by the frontend team.
• Coordinate with external stakeholders for new integrations and tools.
• Communicate with stakeholders the impact of market and technology change and potential effects on engineering. Recommend solutions without compromising the quality of service while optimizing cost.
• Work with the rest of the leadership team to decide which engineering projects are the highest priority against the business targets and which can be executed with the available resources.
• Strive for best-in-class products and business practices to deliver to the customer’s expectations.
• Provide clear leadership and vision, inspire and motivate staff to achieve excellence, and mentor them as they develop new skills.
• Drive Key Performance Indicators across all areas of the Engineering function to ensure that all projects are delivered on cost and on time to the highest quality standards.
• Create and maintain both technical and non-technical documentation during and after development.
• Serve as the Deputy CTO, to act in the CTO’s absence.

Qualifications / Requirements

• Degree in Computer Science, Engineering, or other related fields.
• 5+ years of hands-on experience in backend software development using PHP and MySQL or any other backend languages.
• 2+ years of experience working with Laravel and/or Lumen or Express or Django and/or Django Rest Framework.
• Experience in NodeJS, ReactJS, and MongoDB would be an added advantage
• At least 2 years in Tech Leadership.
• Experience with Ubuntu OS for application deployment.
• Good knowledge of CI/CD deployment pipeline.

Benefits

• Partial remote operations
• Great Team and bright minds
• Competitive salary up to 10 million Naira and other benefits.

Interested and qualified candidates should send their CV to: careers@conceptgroup-ng.com using the Job Title as the subject of the mail.