Job Offers at AugustSecrets

Description

• We are searching for a creative digital marketer to help grow our brand’s influence by developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels.

Job Responsibilities

• To manage the company's E-commerce and Digital Assets
• Creating infographics, other kind of designs, and running ads
• Collaborating with the digital sales executive to upsell, and cross-sell
• Creating attractive promotions to win and retain customers.
• Developing and executing the organisation’s annual digital marketing plan, including PPC, SEO, social media, Affiliates and display/re-targeting
• Devising innovative digital marketing campaigns, that feed into the organisation’s overarching marketing strategy
• Creating engaging digital content that increases customer engagement and enhances the organisation’s online brand
• Implementing strategies to drive traffic to the organisation’s website, including SEO and PPC
• Creating and implementing a social media policy and framework for the organisation
• Moderating all social media platforms including Twitter, Instagram and Facebook
• Managing the digital marketing budget, including allocating budgets across different channels and platforms
• Identify trends and insights, optimize spend, and performance, and provide research reports on the trends and events.
• Producing regular digital dashboards for the Sales and Marketing Manager, reporting progress against set KPIs
• Working closely with colleagues in sales to ensure all activity is integrated
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• Contribute to social media engagement and brand awareness campaigns

Requirements and Skills

• BSc in Marketing or a related field
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Knowledge of HTML, CSS, and JavaScript.
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in graphic design, video editing, and website management.
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking

Benefits Include

• Salary: N180,000 - N200,000 monthly.
• 13th Month Salary
• Health insurance
• Performance bonus

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Job Description

• The Sales and Marketing Managerwill be responsible for developing and executing sales and marketing-related activities, creating and defining sales and marketing programs, creating compelling content for all our stakeholders, planning and budgeting, end-to-end execution of sales and marketing campaigns with external staff, tracking and measuring, and overall brand communication and representation.

Job Responsibilities
Branding:

• Execute the company’s brand message and strategy.
• Take responsibility for amplifying the AugustSecrets brand to new and existing audiences.
• Take ownership of AugustSecrets’ brand image and be the custodian of the brand identity through the development of consistent visuals.
• Develop strategic brand and event partnerships that help elevate the brand and awareness.

Marketing & Communications:

• Lead creative content development, advertising, marketing collateral, experiential marketing, and public relations activities.
• Oversee, plan, and execute all trade digital marketing activities.
• Oversee the sales and marketing team to ensure all activities align with the company’s revenue and brand goals
• Develop and execute a clear content strategy that drives engagement across multiple platforms.
• Develop monthly calendars for online and offline content.
• Drive strategic business goals through unique customer insight, analysis of customer base, and lifestyle trends.
• Maintain a list of service providers including but not limited to content producers, media, and ad agencies.
• Secure trade shows and other events that drive the company’s publicity.
• Identify media outlets for press releases and unique story pitches.

Client Relationship Management:

• Build and manage clientele base by constantly engaging AugustSecrets Limited customers.
• Collate feedback from clients and produce analytical information to impact product development
• Build and maintain relationships with key clients, partners, and stakeholders. This includes networking, attending industry events, and nurturing long-term business relationships that help to build brand growth, awareness, and revenue growth across the board

Business Improvement:

• Prompt resolution of operational matters relating to sales and marketing activities.
• Analyze sales and marketing data to evaluate the effectiveness of strategies and campaigns. This includes monitoring key performance indicators (KPIs), such as sales revenue, market share, customer acquisition costs.
• Conduct periodic competitor brand analysis and share insights with the team.
• Pitch to Exports, African stores, and 3rd party buyers

Leadership and Reporting:

• Develop and track sales and marketing budgets, activities, and results.
• Provide competitor analysis, market surveys, events, programmes etc
• Measure the success of various sales and marketing campaigns.
• Manage, lead and train a team consisting of assistant sales manager, nutritionist, marketing executive, digital marketer, & digital sales rep

Qualifications and Experience

• Bachelor's Degree in Marketing or similar field
• At least 5 years of experience in the Sales and Marketing of niche products. Experience in a niche food or childcare consumer brand is an added advantage.(E-Commerce, Modern Trade especially).
• Must be able to create strategic reports to management regarding the Sales, Marketing & and overall brand growth of the company.
• Must be a digital savvy leader with an understanding of planning and meeting targets by building human and resource relationships across all sales and marketing channels.
• Proven track record of exceeding sales targets and successfully leading teams in a fast-paced environment.
• Apt visual storytelling & content creation skills
• Proven leadership experience and strategic management of teams, key accounts, partners, channels, and new opportunities.
• Demonstrated experience with executing campaigns
• Ability to make decisions based on customer insights
• Proven in-depth knowledge and understanding of the marketing and advertising ecosystem
• Ability to analyze consumer demographics, preferences, needs, and buying habits.