Latest Jobs at AshLuxury

Role Overview

• As a Digital Marketer, you will be responsible for developing and executing integrated digital marketing strategies that enhance the brand’s online presence, deepen customer engagement, and drive revenue growth. You will work closely with marketing, e-commerce, product, and customer experience teams to deliver impactful campaigns across digital channels including email, automation, social media, search, and paid media, ensuring all initiatives are data-driven, customer-centric, and aligned with business goals.

Key Responsibilities

Digital Marketing Strategy Development

• Collaborate with the marketing, sales, and e-commerce teams to design and implement integrated digital marketing strategies aligned with the company’s overall objectives.
• Conduct ongoing market research, competitor benchmarking, and trend analysis to identify opportunities for growth, customer engagement, and innovation in the digital space.
• Develop detailed campaign roadmaps, including audience segmentation, content calendars, channel mix, and performance metrics to ensure seamless execution.
• Ensure all digital initiatives are customer-centric, data-driven, and reflective of the brand’s identity and tone.

Digital Advertising, Promotion, & Performance Marketing

• Plan, manage, and optimize digital advertising campaigns across platforms including social media, search engines (SEO/SEM), display networks, and influencer/affiliate partnerships.
• Strategically allocate and optimize advertising budgets to maximize ROI, ensuring efficient cost-per-click (CPC), cost-per-lead (CPL), and conversion rates.
• Lead A/B and multivariate testing across creatives, messaging, and audience targeting to improve campaign efficiency
• Collaborate with design, content, and product teams to develop compelling creatives, targeted messaging, and optimized landing pages that drive engagement and sales.

Data Analysis, Reporting & Optimization

• Utilize advanced analytics tools (e.g., Google Analytics, social media insights, ESP analytics, CRM dashboards) to monitor campaign performance and user behavior.
• Generate regular reports on KPIs such as website traffic, click-through rates, conversion rates, lead generation, and return on ad spending.
• Provide actionable insights and strategic recommendations to leadership, highlighting successes, gaps, and opportunities for improvement.
• Lead continuous testing and optimization (A/B testing, audience targeting, creative variations) to improve digital campaign effectiveness.

Digital Presence, Collaboration & Innovation

• Manage and strengthen the brand’s digital presence across owned, earned, and paid media channels.
• Work closely with cross-functional teams’ product, sales, customer experience, creative, and e-commerce to align digital initiatives with business priorities.
• Stay updated with emerging digital marketing, CRM, automation, and trends, proposing innovative ideas for competitive advantage.
• Where necessary, manage external agencies, freelancers, and vendors to ensure high-quality and cost-effective execution.

Data Analysis, Reporting & Optimization

• Use analytics tools (e.g., Google Analytics, CRM dashboards, ESP analytics, and social insights) to track, measure, and report campaign performance.
• Generate regular KPI reports covering website traffic, email metrics, conversion rates, ROAS, lead generation, and customer engagement trends.
• Provide actionable insights and recommendations to senior leadership for continuous improvement.
• Lead ongoing testing and optimization across digital and CRM channels to improve efficiency, personalization, and campaign impact.

Requirements

• Bachelor’s degree in marketing, Communications, Digital Media, Business Administration, or a related field.
• Professional certifications and email/CRM platforms such as Google Ads, Google Analytics, Facebook Blueprint, HubSpot, or similar are an added advantage.
• Strong knowledge of Google Analytics, Meta Ads, Google Ads, and audience segmentation technique
• Minimum of 3–5 years proven experience in digital marketing, preferably within retail, e-commerce, or luxury fashion.
• Demonstrated track record in planning and executing digital campaigns across multiple channels (social media, email, SEO, SEM, display, and paid ads).
• Strong analytical skills with the ability to interpret campaign performance metrics and generate actionable insights.

go to method of application »

About the job

• The Brand Manager will play a critical role in shaping, elevating, and commercialising the Ashluxury brand across all consumer touchpoints. This role combines strategic brand development, impactful storytelling, consumer insight, and commercial thinking to strengthen brand equity, drive market relevance, and support revenue growth
• The Brand Manager will oversee day-to-day brand operations, develop integrated marketing campaigns, maintain brand consistency across channels, and leverage consumer insights to influence marketing, product, and commercial decisions. The role requires a balance of creativity, analytical thinking, and strong cross-functional collaboration.

Key Responsibilities:

Brand Narrative & Identity Development

• Develop and refine the brand’s storytelling strategy, ensuring it aligns with the company’s mission, values, and objectives.
• Ensure the brand story is consistently expressed across digital, retail, wholesale, PR, and experiential touchpoints.
• Continuously monitor industry trends, cultural shifts, and fashion movements to keep the narrative contemporary and compelling.

Brand Strategy & Market Positioning

• Develop and execute brand strategies aligned with business objectives and growth targets.
• Conduct regular consumer, category, and competitor analysis to inform brand positioning and differentiation.
• Maintain and enhance brand tone, voice, visual identity, and communication guidelines across all channels.
• Support commercial objectives by aligning brand strategy with pricing, product direction, and market opportunities.

Content Strategy and Creation

• Collaborate with creative, content, and social media teams to deliver engaging, on-brand visual and written content.
• Oversee the production of assets including campaigns, look books, video content, editorial copy, and social media storytelling.
• Prepare creative briefs and ensure all creative output aligns with brand values, messaging, and commercial objectives.

360° Campaign Development & Execution

• Lead the planning, execution, and performance analysis of seasonal campaigns, product launches, and brand activations.
• Ensure integrated messaging across PR, digital, retail, influencer, and experiential channels.
• Track campaign performance against KPIs such as engagement, web traffic, sales uplift, and brand awareness.
• Optimize campaign strategies to increase reach, improve consumer engagement, and drive measurable commercial outcomes.

Customer Insights and Brand Positioning

• Analyze customer behavior, purchase patterns, and sentiment to refine brand positioning and messaging.
• Use data and insights to influence product development, content themes, and campaign direction.
• Monitor competitive activities, market shifts, and fashion/luxury consumer trends to identify new opportunities.

Partnerships and Collaborations

• Identify and nurture meaningful partnerships with influencers, creatives, media outlets, and cultural collaborators.
• Work closely with PR teams to ensure cohesive external communication and maximize brand visibility.
• Evaluate partnership performance and ensure commercial and branding objectives are met.

Commercial & Performance Impact

• Support revenue, sell-through, and gross margin targets through strong brand storytelling and campaign planning.
• Collaborate with Sales, Retail, and E-commerce teams to ensure brand initiatives directly impact demand generation.
• Contribute to assortment planning, pricing considerations, and product launch strategies using market and customer insights.
• Track and report brand performance metrics, including awareness, engagement, conversion influence, and ROI.

Commercial & Performance Impact

• Work closely with Product, Design, Sales, Digital, and Merchandising teams to ensure brand strategy informs product direction and commercial decisions.
• Provide marketing toolkits, campaign assets, and brand guidance to internal teams and external partners.
• Act as the brand custodian, ensuring consistency across departments and customer touchpoints.

Requirements

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience as a Brand Manager or Marketing Manager, preferably within the Fashion industry and an understanding of industry trends.
• Strong understanding of brand management principles and practices.
• Excellent strategic thinking, commercial acumen, and analytical skills.
• Outstanding communication, organization, and project management and abilities to meet deadlines in a fast-paced environment.
• Proficiency in digital marketing and social media platforms.
• Creative mindset with exceptional attention to detail and aesthetic sensibility.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

go to method of application »

Role Overview

• The Beauty Adisor is responsible for supporting Zentaii’s physical retail experiences, including pop-up shops and experience hubs. This role blends customer engagement, retail operations, sales execution, and brand representation, ensuring every in-person interaction reflects Zentaii’s values, standards, and commitment to exceptional skincare experiences.

Key Responsibilities

Customer Experience & Brand Representation

• Serve as a brand ambassador for Zentaii at the HQ experience center .
• Welcome customers warmly, recommend and provide personalized skincare guidance tailored to individual needs.
• Ensure every customer interaction is seamless, engaging and aligned with brand standards.
• Educate customers on product benefits, usage, and routines to drive trust and conversion.

Retail Operations & Store Management

• Support day-to-day operations of pop-up shops and experience hubs, ensuring smooth and consistent service delivery.
• Support inventory control by tracking stock levels, restocking shelves, and flagging low stock promptly.
• Maintain visually appealing product displays that align with Zentaii’s brand guidelines.
• Communicate effectively with internal teams to address operational needs and resolve issues quickly.

Sales & Performance

• Execute in-store and assisted sales activities to drive revenue.
• Upsell and cross-sell complementary products to increase average order value.
• Actively promote in-store offers, loyalty programs, and special promotions.
• Track sales performance, customer feedback, and engagement metrics, providing insights for improvement.

Events, Activations & Engagement

• Plan and execute in-store events, pop-ups, promotions, and experiential activations to drive foot traffic and engagement.
• Support co-branded activations within partner store where applicable.
• Monitor the success of events and initiatives, adjusting strategies based on performance data and customer feedback.

Key Skills & Competencies

• Strong customer service and interpersonal skills
• Retail sales and upselling expertise
• Brand storytelling and product education capability
• Strong organizational and operational skills
• Ability to analyze sales and engagement data
• Confident communicator and team collaborator

Requirements

• 1–3 years’ experience in beauty retail, experiential marketing, or customer-facing brand roles
• ​Experience managing pop-ups, activations, or in-store experiences is an advantage.