Latest Jobs at Promasidor

JOB OBJECTIVE

• The Category Manager is responsible for managing and developing strategies based on in-depth understanding of market trends. The role drives category performance through data-driven analysis, market insights, and effective stakeholder / cross functional collaboration. They will develop category plans that align with company objectives and deliver profitable growth.
• The Category Manager will also serve as a key partner to sales, manufacturing and supply chain teams to ensure right product quality, optimal product placement, pricing, promotions, and distribution strategies.

KEY RESPONSIBILITIES

Category Strategy Development:

• Develop and execute comprehensive category strategies that support the overall business objectives.
• Conduct thorough market analysis and competitor benchmarking to identify growth opportunities.
• Lead long-term planning, innovation pipelines, and category expansion initiatives.
• Work with 3rd party agencies, media and digital team to develop compelling campaigns and content that drive category growth.

Market and Consumer Insights:

• Analyze consumer behavior, market trends, and category performance using data from internal and external sources (e.g. Nielsen, Kantar, IPSOS).
• Leverage insights to identify opportunities for new product development, range optimization, and market penetration.
• Monitor competitor activities and adjust strategies accordingly to maintain a competitive advantage.

Product Development and Innovation:

• Identify opportunities for innovation and new product launches, collaborate with product development.
• Ensure the category portfolio meets customer needs, market demand, and aligns with company objectives.
• Oversee product lifecycle management, including product rationalization, renovation, and discontinuation where necessary.

Pricing, Promotion, and Merchandising:

• Drive pricing strategies that optimize profitability while maintaining market competitiveness.
• Partner with sales teams to develop promotional plans that drive consumer engagement and retail execution.
• Collaborate with merchandising teams to ensure proper in-store execution, product placement, and shelving strategies.

Sales and Financial Management:

• Work closely with the sales team to ensure the successful execution of category initiatives across key accounts and retail partners.
• Track and report on category performance, adjusting strategies as needed to meet financial targets.

Cross-Functional Collaboration:

• Act as the central point of contact for all matters related to the assigned category.
• Work with supply chain & manufacturing teams to ensure product availability and efficient inventory management.

Leadership and Team Development:

• Provide leadership, mentorship, and coaching to brand managers and Assistant brand managers.
• Promote a collaborative and performance-driven culture within the team and across departments.
• Drive best practices in category management and share knowledge.

Financial scope:

• Responsible for effective and efficient management of category allocated budget with monthly status reporting.

EDUCATION & EXPERIENCE

• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field. A master’s degree (MBA) is preferred.
• CIM Level 6 or higher or other relevant certifications
• Minimum of 7 years’ experience in marketing / brand management, product management, or a related role, with a focus on FMCG.
• Proven experience in developing and executing category strategies that drive profitable growth.
• Strong experience in working with market data and analytics tools

KNOWLEDGE & SKILLS

• Strong commercial acumen with an ability to interpret data and develop actionable insights.
• Excellent negotiation, communication, and presentation skills.
• Strong leadership and project management skills.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Proficiency in Microsoft Office (Excel, PowerPoint).

PERSONAL ATTRIBUTES

• Self-motivated
• Analytical
• Articulate – verbal and written

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JOB OBJECTIVES

• The Digital Specialist will play a key role in driving the digital transformation strategy for the assigned brands, overseeing and executing digital marketing initiatives to build brand awareness, increase consumer engagement, and drive e-commerce growth.
• This role involves leveraging digital channels such as social media, SEO, email / SMS marketing, paid advertising, content marketing, and analytics to enhance the brand’s digital footprint and deliver measurable business results.
• The Digital Specialist will work closely with the marketing, sales, and e-commerce teams to ensure the effective implementation of digital campaigns and strategies aligned with the company’s objectives, ultimately contributing to sales growth and overall business performance.

KEY RESPONSIBILITIES

Digital Strategy Development & Execution

• Develop and execute comprehensive digital marketing strategies to support brand objectives, increase customer acquisition, drive brand awareness, and enhance online presence.
• Lead the planning and implementation of integrated digital marketing campaigns across channels including SEO, SEM, social media, display advertising, email marketing, and influencer partnerships to drive traffic, leads, and conversions.
• Ensure digital campaigns align with overall marketing strategy, brand guidelines, and business objectives, focusing on driving measurable engagement and growth.
• Collaborate with cross-functional teams (marketing, sales, e-commerce) to design and execute strategies that complement traditional marketing efforts, ensuring consistent messaging and branding.
• Monitor and optimize digital channels to improve performance, increase ROI, and maximize brand visibility.
• Drive customer acquisition and engagement by leveraging data-driven insights to refine campaign tactics and deliver optimal results.
• Continuously assess and adjust digital strategies based on market trends, competitor activity, and performance analytics to ensure ongoing effectiveness

Social Media & Content Management

• Manage and optimize the brand's social media presence across platforms (Facebook, Instagram, Twitter, TikTok, etc.), ensuring regular, creative, and impactful content creation to increase brand visibility and customer engagement.
• Ensure all content is aligned with the brand's voice, tone, visual identity and objectives
• Work with creative team to create digital assets, including videos, graphics, blogs, and other content tailored for digital platforms.
• Analyze engagement data to measure content performance and adjust strategies accordingly.
• Monitor social media trends and create content tailored to the target audience, ensuring relevancy and resonance with consumers.

Innovation & Market Trends

• Stay up-to-date with the latest digital marketing trends, tools, and technologies, particularly in the FMCG industry.
• Identify emerging digital marketing opportunities that can be leveraged to strengthen the brand’s position in the Nigerian market.
• Recommend new strategies and digital initiatives to maintain the brand's competitive edge in the market.
• Innovate new methods for consumer engagement and brand growth through digital means.

Consumer Engagement:

• Monitor and respond to customer inquiries and feedback across digital platforms, ensuring timely and professional interactions.
• Foster a community of brand advocates and loyal customers through active engagement and interaction.

Search Engine Optimization (SEO):

• Optimize website and content for search engines to increase organic traffic and visibility.
• Conduct keyword research and competitor analysis to improve digital search performance.

Performance Analytics & Reporting

• Monitor key performance indicators (KPIs) for all digital channels, ensuring campaigns are optimized for maximum performance.
• Regularly analyze data to identify trends, consumer insights, and opportunities for improvement in digital marketing efforts.
• Provide detailed reports on campaign performance and digital metrics, including ROI analysis, and present findings to senior management.
• Use tools like Google Analytics, SEMrush, and social media analytics to track and evaluate campaigns.

Collaborations

• Collaborate closely with cross-functional teams, including creative, category management, sales, and other departments, to ensure the effective execution of digital initiatives.
• Work alongside external agencies and freelancers to produce high-quality campaigns and digital materials.

Budget Management

• Manage and optimize the digital marketing budget to ensure effective allocation of resources across campaigns.
• Identify opportunities to reduce costs while maintaining high-quality digital outputs.

EDUCATION

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field
• Digital Marketing Institute, Google and other relevant certifications.

EXPERIENCE

• Minimum of 3-5 years of experience in digital marketing, preferably in FMCG or a related consumer-focused industry.
• Proven experience in developing and executing successful digital campaigns and community growth.

KNOWLEDGE & SKILLS

• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Hootsuite, Canva, AgoraPulse, Sprout Social etc.).
• Solid knowledge of social media trends and platforms, especially in the Nigerian market.
• Experience in creating and executing paid media campaigns and analyzing their performance.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Creative mindset with excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Knowledge of the FMCG landscape in Nigeria and an understanding of consumer behavior is a plus.
• Excellent communication and presentation skills.
• Proficiency in Microsoft Office (Excel, PowerPoint)

PERSONAL ATTRIBUTES

• Results-Oriented: Strong focus on achieving measurable business outcomes.
• Adaptability: Ability to adapt to rapidly changing trends and technologies in the digital landscape.
• Problem Solver: Ability to identify challenges and propose creative solutions.
• Proactive: Willingness to take initiative and drive change within the digital space.