Job Roles at Wow Effect Communications

Responsibilities:

• Develop comprehensive brand strategies for clients
• Conduct market research and competitor analysis
• Create brand positioning and messaging frameworks
• Guide creative direction for brand campaigns
• Present strategic recommendations to clients
• Monitor brand performance and metrics
• Collaborate with cross-functional teams

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• Minimum 5 years experience in brand strategy
• Previous experience at a top advertising agency required
• Proven track record of successful brand campaigns
• Strong presentation and client management skills
• Experience in consumer insights and market research.

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Responsibilities:

• Develop and implement comprehensive SEO strategies for clients
• Conduct keyword research and competitive analysis
• Perform technical SEO audits and implement recommendations
• Monitor and analyze website analytics and search performance metrics
• Create and optimize content for search engines
• Manage link building campaigns
• Prepare detailed SEO reports for clients

Requirements:

• Must be a university graduate (preferably in Engineering, Computer Science, or Natural Sciences)
• Minimum 3 years of verifiable experience in SEO
• Proven track record of improving search rankings
• Proficiency in SEO tools (SEMrush, Ahrefs, Google Analytics etc)
• Strong understanding of technical SEO principles
• Experience with content management systems.

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Responsibilities:

• Create and manage paid advertising campaigns across multiple platforms
• Develop and execute Meta Ads and Google Ads strategies
• Monitor campaign performance and optimize for maximum ROI
• Conduct A/B testing for ad copy and landing pages
• Budget management and allocation
• Generate comprehensive performance reports
• Identify trends and opportunities for improvement

Requirements:

• Must be a university graduate (preferably in Engineering, Computer Science, or Natural Sciences)
• Minimum 2 years experience in paid digital advertising
• Meta Blueprint and Google Ads certifications
• Experience with advertising automation tools
• Strong analytical and data interpretation skills
• Proven track record of successful campaign management