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  • Posted: May 2, 2022
    Deadline: Not specified
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    We empower humanity with digital inclusion and help businesses, NGOs, and the government find the industry & market research they need. Founded in 2013, CrowdForce provides trusted industry and market research for public and private organizations, and financial services to individuals through our agent network. We’re located in the United States...
    Read more about this company

     

    Brand and User Story Manager

    About the Role

    • CrowdForce empowers businesses to drive mass adoption of digital and financial services to the underserved populations in their communities. We are looking for an exceptional brand & user story manager  who will work with the leadership team and own the end-to-end marketing and brand  strategy, and implement brand plans.
    • The ideal candidate is creative, possesses a strategic mind and has experience in implementing targeted brand campaigns.
    • Ultimately, you’ll help us improve our company’s reputation and drive growth.
    • If you're excited to be part of a winning team, CrowdForce is a great place to grow your career.

    Job Responsibilities

    • The brand & user story manager will be responsible for adapting a brand strategy for the company's target market, developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability.
    • As the 'brand guardian', you will  maintain brand integrity across all company marketing initiatives and communications, help shape the  company’s outward image by uncovering consumer insights and deliver innovative marketing campaigns and manage a portfolio of products focused on achieving brand business objectives in the short and long term.   

    Job Description

    • Analyze brand positioning and consumer insights
    • Shape and communicate our vision and mission
    • Translate brand elements into plans and go-to-market strategies
    • Work with the marketing team on brand initiatives
    • Lead creative development to motivate the target audience to “take action”
    • Establish performance specifications, cost and price parameters, market applications and sales estimates
    • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
    • Monitor market trends, research consumer markets and competitors’ activities
    • Oversee new and ongoing marketing and advertising activities
    • Monitor product distribution and consumer reactions
    • Devise innovative growth strategies
    • Align the company around the brand’s direction, choices and tactics.

    Experience & Expertise

    • Bachelor's Degree in Marketing, Business, or related field. MBA preferred.
    • 6 - 8 years of experience in brand management, brand marketing, or marketing management
      Proven ability to work cross-functionally
    • Experience in identifying target audiences and devising effective campaigns
    • Experience managing a brand across multiple markets
    • Creative thinker and problem solver
    • Strong communication & analytical skills partnered with a creative mind.
    • Up-to-date with latest trends and marketing best practices 
    • Strategic thinker able to identify long-term opportunities and 
    • Proven track record of building, bringing to market and scaling digital products and services
    • Digitally savvy and proficient in the use of Microsoft Office and work productivity tools.

    Benefits

    • Competitive salary 
    • #Hybrid
    • The opportunity to work with great minds.
    • Being part of a small, super-dedicated group of very skilled and fun people.
    • Paid Maternity Leave 
    • Paid Paternity Leave
    • Health Insurance 
    • Professional Development stipend 
    • People Life event package
    • Monthly Internet stipend.

    go to method of application ยป

    Growth Manager, Merchant Acquisition

    About the Role

    • CrowdForce empowers businesses to drive mass adoption of digital and financial services to the underserved populations in their communities.
    • We are looking for an exceptional Merchant Acquisition Growth Manager  who will work with the growth team and own the end-to-end marketing strategy, execution and optimization.
    • The ideal candidate is a data-driven, user-focused, and detail-oriented merchant acquisition manager who will identify business growth opportunities and develop strategies to increase company sales.
    • If you're excited to be part of a winning team, CrowdForce is a great place to grow your career.

    Job Responsibilities

    • The Growth Manager (Merchant Acquisition) will be responsible for executing a growth strategy for the business, analysing prospective client databases, providing information on our product and services, responding to inquiries, tenders, further developing sales strategies and identifying opportunities to increase organizational efficiency, sustainability and profitability. 

    Job Description

    • Develop, organize and facilitates business initiatives
    • Explore new business opportunities through different business networks and channels 
    • Deploy POS and Manage relationship with Merchants
    • Communicate important company updates to the merchant under their supervision and ensure that the information is understood.
    • Ensure that merchants are empowered to meet targets.
    • Research new market areas and distribute branding materials to merchants
    • Work closely with the team in visiting, interacting and focusing on client’s needs, proffering solutions and where peculiar challenges are recorded, feedbacks are collected and properly documented.
    • Work directly with internal and external customers to initiate, plan, execute and manage merchant solution development and business implementation initiatives to accomplish overall business, client and vendor objectives
    • Ensure active and inactive business partners are visited and if need be, mobilize retrieval of POS from inactive business partners.

    Experience & Expertise

    • A Bachelor’s Degree from an accredited educational institution in a marketing discipline.
    • 7+ years of agent banking experience; 5+ years of experience leading a growth team.
    • Proven track record of building, bringing to market and scaling digital products and services.
    • Significant experience in marketing or merchant acquisition and growth experience proliferating consumer-facing digital products and services
    • Ability to think strategically and creatively: analyse, synthesize, recommend and take actions
    • A passion for growth marketing and driving customer adoption
    • Experience working in a start-up environment is desirable
    • Digitally savvy and proficient in the use of Microsoft Office and work productivity tools
    • Strong interpersonal skills with a collaborative and flexible work style. Willing to travel and engage.

    Benefits

    • Competitive salary 
    • #Hybrid
    • The opportunity to work with great minds.
    • Being part of a small, super-dedicated group of very skilled and fun people.
    • Paid Maternity Leave 
    • Paid Paternity Leave
    • Health Insurance 
    • Professional Development stipend 
    • People Life event package
    • Monthly Internet stipend.

    Method of Application

    Use the link(s) below to apply on company website.

     

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