Welcome to Watanmal, a company that holds 100 years of expertise in the FMCG segment. Started as a general merchandise trading company at the turn of the 20th century, Watanmal, adapting itself to the changing times, has constantly moved up the value chain.With a vision[...] Date Posted: 26 Sep 2016
Watanmal Group - A hundred year old company operating in West and Central Africa in the domain of sales and marketing of FMCG food products. With its flagship brands, Gino, Jago and Pomo, the company holds market leadership position in most of the market it operates in.[...] Date Posted: 26 Jul 2016
Watanmal Group - A hundred year old company operating in West and Central Africa in the domain of sales and marketing of FMCG food products. With its flagship brands, Gino, Jago and Pomo, the company holds market leadership position in most of the market it operates in.[...] Date Posted: 16 Jun 2014
Adapting to the changing times, Watanmal has constantly moved up the value chain and is now present in 24 countries in West and Central Africa. With a vision of being the market leader in the FMCG segment, the company concentrates on Sales and Distribution Management, Brand Building, Market Dynamics and Consumer Knowledge and considers these the pillars of its future growth.
The company has been enhancing the lives of its consumers providing products of the highest quality with a strong value for money proposition.
Today, Watanmal has dominant shares in many of the markets it operates in, selling 7,000,000+ products per day.
With a power packed portfolio of proprietary brands under its wing, and a potential consumer reach of a staggering 530 million, the company has dominated in the categories in which it has focused.
Watanmal is the No.1 Tomato Paste seller in Africa and also has the No.1 American Mayonnaise brand in West and Central Africa.
The company, with a turnover of US$ 500 Million, continues to spread its wings and grow everyday while enhancing lives with its every step.
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