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14 December, 2015
About JustFood West Africa
JustFood West Africa was incorporated in Nigeria in 1989, and first began its operations representing Taylor Logo and pritchitts-logo. logo1 pioneered the concept of encouraging small business entrepreneurs into the ice cream business. Early success was based on providing much more than sales and delivery services: the company was among the first to offer equipment servicing and operator training at the customer’s store through a well-trained customer care team. This proved to be very successful and logo1 focused on the ice cream business into the new millennium.
In 2005, logo1 ventured into the hot meal side of the industry, supplying rotisserie ovens, fryers, holding cabinets and conveyor ovens. Growth continued and in 2012 logo1 was approached by rational-logo to promote the SelfCookingCentreÂ® using their unique selling concept of live cooking shows.
With the introduction of chill and cold room facilities in 2011, logo1 expanded its food range to include chilled and frozen products. In 2012, the company significantly expanded its storage space in Lagos to include two large warehouses with modern racking systems.