Businesses across the world have had to reposition themselves in order to remain relevant (while profiting shareholders) in our 21st century world economy. This became crucial following the upheavals that followed the world economic crisis of 2008. However, the general retail sector has had a consistency in its approach which basically deals with sourcing, purchase, stocking (or display) and sales of products. Nevertheless, this approach has had subtle changes effected over time through experience and a growing demand by customers for excellence in service delivery. With particular emphasis on the supermarket business, the focus shifted to increasing existing customer bases (while creating new ones) through added incentives aimed at customer retention. For this reason, businesses have applied pricing strategies combined with refined customer care initiatives. Hence we find the world leading supermarket companies applying sizeable portions of their annual profits to upgrading, infra structural development, and staff training (and retraining) to ensure that a seamless, friendly, cordial and warm relationship is established between their esteemed customers, shop locations and attending staffs.
Since the beginning of the millennium, Africa (Nigeria in particular) has experienced a steady influx of some of the worlds renown supermarket companies who have been establishing outlets in different locations across the cities and towns of the continent. In fact, supermarket shopping has become virtually a daily necessity for a very large percentage of the population in Nigeria, hence providing the required customer flow on an hourly and daily basis.
Today, Everyday Group represents one of the fastest growing indigenously owned supermarket conglomerates in Nigeria. Through hard work and a visionary approach to business, the company has set a trend in the market, approaching the sector very confidently through a mission filled panache in her strides towards market dominance.
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