Web Content Specialist at PressOne Africa

• In this dynamic role, you'll be the architect of our website content. Your words will educate visitors, showcase our features, and turn interest into action. We're looking for a skilled writer and strategic thinker who thrives in a fast-paced startup environment.

To Carry Out Your Role

• Develop and execute content plans to expand PressOne Africa's website with engaging, informative, and SEO-friendly pages.
• Craft compelling copy for feature pages, use case pages, comparison pages, and other website sections that drive customer understanding.
• Collaborate with designers and the SEO Specialist to optimize pages for both users and search engines.
• Maintain a consistent brand voice and style guide ensuring all content aligns with our messaging.
• Track content performance metrics and identify opportunities for improvement.

The Ideal Candidate

• A gifted storyteller with a passion for crafting persuasive web copy (minimum 3 years of web content writing experience).
• Excellent writing and editing skills, with a keen eye for detail.
• Basic understanding of SEO principles and how to write for the web.
• Experience using a content management system (CMS) like WordPress.
• Self-starter with strong organisational skills and ability to manage multiple projects.

Your Key Responsibilities

• Content Creation: Write and edit engaging, informative, and SEO-friendly copy for various web pages, including product pages, feature pages, and landing pages.
• Content Strategy: Collaborate with marketing and product teams to develop a content calendar aligning with our overall marketing goals.
• Brand Consistency: Ensure all web content maintains a consistent brand voice, tone, and style.
• Optimisation and Updates: Regularly review and update existing website content to enhance user experience and boost search rankings.
• Reporting & Analysis: Use web analytics to track content performance (page views, time on page, bounce rates) and identify areas for improvement.

Requirements

What You Should Have

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years of experience in web content writing, with a portfolio showcasing your work.
• Excellent writing, editing, and proofreading skills.
• Basic knowledge of SEO best practices and keyword research.
• Proficiency with WordPress is a plus.