VAS & Carrier Service Analyst at JSK Consulting Group

Key Responsibilities:

VAS Product Strategy:

• Develop and execute marketing strategies and plans for VAS products to achieve revenue and customer acquisition targets.
• Conduct market research to identify customer needs, market trends, and competitor activities.
• Define product positioning, pricing, and promotional strategies.

Product Development:

• Collaborate with product development teams to identify new VAS product opportunities.
• Provide market insights and customer feedback to shape the development of new VAS offerings.
• Work closely with cross-functional teams to ensure successful product launches.

Product Launch and Promotion:

• Plan and execute product launches, including developing marketing collateral, advertising campaigns, and promotions.
• Collaborate with creative agencies to create compelling marketing materials.
• Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed.
• Partner Management:
• Identify and manage partnerships with third-party content providers and VAS partners.
• Negotiate agreements, contracts, and revenue-sharing models with partners.
• Ensure partners' content and services align with company's brand and customer expectations.

Cross-Functional Collaboration:

• Work closely with product development, sales, and customer support teams to ensure seamless product launches and customer experiences.
• Collaborate with other marketing teams to align VAS products with broader marketing initiatives.

Customer Insights and Feedback:

• Gather customer feedback and insights to enhance product offerings and user experiences.
• Utilize customer data and analytics to make data-driven decisions.

 Revenue Growth:

• Set and track key performance indicators (KPIs) related to VAS products, such as revenue, customer acquisition, and retention.
• Identify opportunities for upselling and cross-selling VAS products to existing customers.

Compliance and Regulatory Adherence:

• Ensure all marketing activities and partnerships comply with relevant regulatory requirements and industry standards.