The Traditional Trade Lead will lead the execution of ReelFruit’s traditional trade strategy within Lagos. The role is responsible for managing a field sales team, driving customer acquisition, increasing market share, and ensuring execution excellence in open markets and traditional trade accounts. The ideal candidate is a self-starter with experience navigating Lagos’ diverse retail landscape.
DUTIES & RESPONSIBILITIES:
Team Leadership & Management
- Supervise and mentor merchandisers and supervisors
- Set team targets and KPIs, provide regular feedback and coaching
- Monitor performance and drive accountability
Sales Strategy & Execution
- Develop and implement trade-specific sales strategies
- Align sales initiatives with the company’s commercial goals
- Conduct ongoing market intelligence and competitive analysis
Customer Relationship Management
- Build and nurture relationships with existing clients and key partners
- Ensure excellent post-sales engagement and satisfaction
- Oversee the effective management of key distributor and trade accounts
Sales Reporting & Analysis
- Analyze data to inform decisions and improve execution
- Provide timely market insights and actionable sales reports
- Forecast and project market trends in collaboration with leadership
Lead Generation & Qualification
- Identify and qualify new business opportunities within Lagos’ open market
- Maintain and update leads accurately within CRM systems
- Support business development efforts to expand client base
Cross-functional Sales Strategy Execution
- Collaborate with marketing to implement sales campaigns
- Align with product and support teams to understand offerings and deliver superior service
- Represent field challenges and insights in internal strategy sessions
Educational Qualifications, Experience & Requirements
- B.Sc./HND in Marketing, Business Administration, or related discipline
- Minimum of 3 year’s experience managing open market/traditional trade accounts in Lagos
- Previous experience in consumer-packaged goods (CPG/FMCG) is a plus
- Strong communication, presentation, and negotiation skills
- High proficiency in sales data interpretation and use of CRM tools
- Strategic thinker with hands-on execution skills
- Demonstrated ability to lead a team and drive performance in a fast-paced environment
Gmail
Yahoomail