Traditional Trade Lead at ReelFruit

Job Description

• The Traditional Trade Lead will lead the execution of ReelFruit’s traditional trade strategy within Lagos.
• The role is responsible for managing a field sales team, driving customer acquisition, increasing market share, and ensuring execution excellence in open markets and traditional trade accounts.
• The ideal candidate is a self-starter with experience navigating Lagos’ diverse retail landscape.

Duties and Responibilities
Team Leadership & Management:

• Supervise and mentor merchandisers and supervisors
• Set team targets and KPIs, provide regular feedback and coaching
• Monitor performance and drive accountability

Sales Strategy & Execution:

• Develop and implement trade-specific sales strategies
• Align sales initiatives with the company’s commercial goals
• Conduct ongoing market intelligence and competitive analysis

Customer Relationship Management:

• Build and nurture relationships with existing clients and key partners
• Ensure excellent post-sales engagement and satisfaction
• Oversee the effective management of key distributor and trade accounts

Sales Reporting & Analysis:

• Analyze data to inform decisions and improve execution
• Provide timely market insights and actionable sales reports
• Forecast and project market trends in collaboration with leadership

Lead Generation & Qualification:

• Identify and qualify new business opportunities within Lagos’ open market
• Maintain and update leads accurately within CRM systems
• Support business development efforts to expand client base

Cross-functional Sales Strategy Execution:

• Collaborate with marketing to implement sales campaigns
• Align with product and support teams to understand offerings and deliver superior service
• Represent field challenges and insights in internal strategy sessions

Educational Qualifications, Experience & Requirements

• B.Sc./HND in Marketing, Business Administration, or related discipline
• Minimum of 3 year’s experience managing open market/traditional trade accounts in Lagos
• Previous experience in consumer-packaged goods (CPG/FMCG) is a plus
• Strong communication, presentation, and negotiation skills
• High proficiency in sales data interpretation and use of CRM tools
• Strategic thinker with hands-on execution skills
• Demonstrated ability to lead a team and drive performance in a fast-paced environment