Trade Marketing Supervisor at Promasidor

Job Purpose / Objectives

• Coordinate the planning, implementation and evaluation of all of all in-market activities (merchandising strategy, deployment/maintenance of POS and Merchandising materials, activations and promotions in assigned Region(s).
• Provide training, guidance and leadership to field sales team and SSF on agreed commercial way of working with a view to delivering on objectives consistently.

Key Responsibility

• Coordinate efficient execution of all BTL activities in the region
• Facilitate coverage and effectiveness of secondary sales channels (Wholesales, OM Retail, Neighborhood Retail, OTG, DTC and special channels)
• Manage deployment and maintenance of POS and merchandising materials assigned to region
• Provide activation and merchandising strategies by channel, category and customer including the development of POP materials for the region
• Manage all regional activation activities and work with agencies and Field Sales team to ensure brilliant execution of all BTL activities and in line with agreed objectives
• Coach, train and develop STC, Distributors STE, TME, VSR, MSR and MIT on agreed commercial
• skills and practice (embed the culture of excellence in executing merchandising as an important enabler to win at retail)
• Coordinate trackers, reports and evaluation tools to measure execution and effectiveness of activation activities by channel, category and customer
• Responsible for implementation of the company’s Go-To-Market and Sales Force Automation strategies in the assigned region.

Job Requirements

• First Degree in any discipline.
• Computer literacy (MS Word, Excel, PowerPoint).

Experience:

• Minimum of 4 years commercial experience in marketing or sales.
• Demonstrable record of success in a customer or field sales role.
• Understands customers, selling and merchandising process.

Knowledge and Skills:

• Business objectives and priorities.
• Shopper, channel and category trends.

Functional and Technical Skill:

• In Market Execution.
• Selling Skills.
• Channel Strategy.
• Presentation & Communication.
• Capability development and Sales performance development.
• Distributor development.
• Field Sales Management.