Trade Marketing Representative at International Breweries

Key Purpose

To leverage capital and people resources in order to enhance sustainable growth in sales volume, market share and competitive advantage.

Channel Management & Execution

• Custodian of channel and trade marketing knowledge and expertise.
• Define, quantify and sensibly segment the appropriate channel within the market, and then apply channel strategies accordingly
• Ongoing development, co-ordination and standardization of IRVPs incorporating this into the connection strategy through alignment with
• marketing and execution standards, development of tool kits, frameworks, measures and standards and best practice transfers
• Develop the above IRVPs programmes (in conjunction with brand marketing) that fit, and are appropriate to, agreed channel strategies, including events, refrigeration, draught, merchandising, category management, signage and promotions.
• Do develop expertise in merchandising, promotions, point of connection (POC), events, category management, BTL, calendar development etc.
• Ownership of the system to monitor trade execution standard whilst working with sales team to ensure execution standards are met
• Develop, own and drive Cold Strategy in country

Channel Communication

• Develop and own the definition of execution standards across all elements of the sales driver triangle
• Develop annual BTL plans (Executions and Promotions) and communicate to sales teams
• Complete details behind each activity including budgets, capture in an annual activity plan and share with sales teams
• Develop and manage appropriate competitor response in trade
• Ensure promotion activities and point of connection materials allocations take place as per plans and need for ad hoc responses from time to time
• Review activity and results; communicate changes and initiatives through regular CPF sessions.
• Review, Track in-trade audit KPIs and communicate in-trade audit standards

Budgets and P&L

• Fully accountable for BTL budget, including Executions and Brand Promotions
• Fully accountable for Coolers, Draught and Activations equipment Capex budget
• Ensure adherence to budget disciplines for department
• Implement appropriate controls to ensure transparency and accountability of expenditure
• Manage fixed costs

Customer Relationships

• Build effective business partnerships with key customers
• Manage 3rd Party BTL agencies and ensure set standards are met at all times.
• Review performance against communicated targets.

Key attributes and competencies:

• Excellent management & leadership skills
• Practical knowledge of market structures and consumer trends in Nigeria
• Numeracy Skills – ability to work with detailed analysis
• Process and Project management
• Ability to persuade and get results through managing diverse groups
• High attention to detail.

Profile: Education

• Minimum of a first degree in either Business Administration or Humanities from an accredited, and recognized university

Experience

• 2 years' experience in trade marketing
• Proficiency in the use of Microsoft office applications i.e. (Microsoft Excel, Word and PowerPoint).