Trade Marketing Manager at Willers Solutions

Responsibilities

• Develop, and Implement Marketing Strategies for Loyalty Programs, Increase Product Success Rate and Brand Perception.
• Conduct market research and analysis to identify opportunities for brand growth and market penetration at the regional level.
• Develop comprehensive launch plans, including positioning, messaging, pricing, distribution, and promotional strategies.
• Develop and implement integrated communication strategies to enhance brand visibility and reputation across traditional and digital media channels.
• Execution of comprehensive review of all marketing activation programs to evaluate ROI and developed new ways to optimize programs for future execution

Requirements

• A minimum of B.Sc Degree from a reputable university.
• A minimum of 5 years of experience in trade marketing, brand management, or sales within the wine industry or related field.
• Proven track record of success in developing and executing trade marketing strategies to drive sales growth and increase market share.
• Excellent communication, negotiation, and interpersonal skills, with the ability to build and maintain relationships with trade partners.
• Segmented customers by strategic importance to align resources, service level, and POS opportunities resulting in improved efficiency and productivity.
• Present Product Brand Marketing Plans by category to General Manager and Senior Management on quarterly basis to create sell in excitement.
• Previous Project with teams to create, launch and develop brand in the market from scratch.
• Design and implement annual Digital marketing plan.
• Proficiency in Microsoft Office, Google Workspace, Internet Skills.
• Report and presentation skills.

Salary

• Negotiable.