Trade Marketing Manager at People Matters

About the Job

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Responsible for the development, execution and performance of all trade marketing programs created to enhance the presence of brands in defined relevant channels.
• Lead the trade marketing implementation to attain defined business objectives
• Own point of sale materials from design adaptation to local requirements for trade implementation, maintenance & refresh.
• Develop efficient, scalable mechanisms for instore repairs and fixtures maintenance.
• Identify, communicate and activate opportunities to further drive perfection at trade
• Develop and execute endtoend in store plans for new product launches, including fixtures updates and rollout, instore training and asset delivery to retail partners.
• Work closely with the sales team on customer specific Trade Marketing plans/needs.
• Identify shopper insights to feed into the trade marketing strategy and translate them into winning shopper experiences and actionable plans that deliver on the retail partner objectives.
• Create and deliver Retail Execution guidelines.
• Develop and manage trade marketing assets (e.g. digital and physical POS, content, online & offline marketing and sales collateral) for the use of the sales team and merchandisers.
• Analyse market conditions and made recommendations to develop trade promotion plans; create strategies to promote advertising offerings and motivate trade partners.
• Analyse performance of all marketing programs to identify the best opportunities for optimization.
• Partner closely with other departments to enhance processes linking corporate brand building activities as well as Product Development activities.
• Lead retail/wholesale/distributor/online channel’s trade marketing strategy development to accomplish defined business objectives throughout product categories.
• Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
• Coordinates activities associated to participate at tradeshows or events.
• Support brand strategy to ensure that all marketing elements enhance and leverage the brand equity with all constituents in the market
• Drive best practice sharing across the market on an ongoing basis.
• Overview & lead merchandising and field team efforts across the market including unified instore tool & KPIs tracker.
• Analyse instore KPIs and instore execution on a regular basis, translating them into data driven action plans.