Trade Marketing Coordinator at Promasidor

JOB PURPOSE/OBJECTIVES

• The Trade Marketing Coordinator is responsible for driving the growth and development of the category within the Sales department.
• This role involves formulating and executing category strategies aimed at maximizing market share, revenue, and profitability across key sales channels.
• The manager will work closely with cross-functional teams, including sales, marketing, supply chain, and distributors, to ensure the effective implementation of category plans, trade promotions, and our AVA strategies.
• The goal is to build a strong, differentiated category portfolio that resonates with both consumers and trade partners, ensuring sustained growth of our brands in a competitive FMCG environment.

KEY RESPONSIBILITIES

Category Strategy and Development

• Develop, implement, and manage comprehensive category strategies for the portfolio to drive sales growth and market share.
• Identify growth opportunities within the category based on market trends, consumer behaviour, and competitive analysis.
• Collaborate with marketing teams to define brand positioning and communication strategies specific to the category.

Trade Marketing Execution

• Design and execute trade marketing activities, including promotional campaigns, merchandising strategies, and category-focused activations.
• Manage in-store execution plans for general trade and key accounts and ensure alignment with the overall category strategy.
• Define outlets activation standards and point-of-sale (POS) materials and ensure their timely distribution to enhance product visibility in stores.

Customer & Channel Development

• Partner with the sales team to develop region-specific category growth plans for the different retail channels (e.g., modern trade, general trade, e-commerce…)
• Conduct regular reviews with key trade partners to optimize category performance and implement category management principles.
• Ensure s are well-positioned in the assortment mix of retailers and collaborate on shelf space optimization.

Market Intelligence and Reporting

• Conduct ongoing competitive and pricing analysis and monitor market trends to keep the category strategy aligned with evolving market dynamics.
• Provide regular reports on category performance, identifying risks and opportunities, and recommending action plans.
• Work closely with the finance team to track and monitor the profitability of the category.

Cross-functional Collaboration

• Collaborate with the sales, supply chain, and demand planning teams to ensure product availability, optimal stock levels, and timely product launches.
• Support the new product development (NPD) process for the category by providing market insights and trade feedback.
• Work with the marketing team to develop and execute go-to-market plans for new products.
• Coach and mentor younger sales employees and foster a performance driven culture.

KEY ACTIVITIES

• Category Planning: Develop detailed annual category plans by region and channel, outlining key priorities, budget allocation, and growth targets.
• Promotion Management: Design and implement trade promotions, ensuring measurable ROI and alignment with category goals.
• AVA & Promasidor Perfect Store (PPS): Effective POS & PPS budgeting, procurement and deployment. Working with field sales teams to ensure effective usage and optimally visibility of our categories across channels.
• Pricing and Profitability Management: Conduct regular reviews of pricing strategy to maintain category competitiveness and profitability.
• Stakeholders Engagement: Regularly engage with field sales team, trade partners and key accounts to review category performance, gather insights, and adjust plans accordingly.
• Performance Tracking and Reporting: Create monthly performance reports detailing the progress of the category in terms of sales, volume, and profit.
• Cross-functional Meetings: Participate in internal meetings, S&OP and others with sales, marketing, and supply chain to ensure alignment on category goals.

EDUCATION

• Bachelor's Degree in any discipline
• Computer literacy (MS Word, Excel, PowerPoint)

EXPERIENCE

• Minimum of 5 years’ experience in Sales or Trade Marketing with a demonstrable record of success in a category development role

KNOWLEDGE & SKILLS

• Proven experience in category development
• Strong communication, Presentation and Negotiation skills
• Strong Analytical Skills
• Competitive intelligence, Shopper, channel trends, use of Nielsen and Kantar
• Basic Finance

PERSONAL ATTRIBUTES

• Interpersonal skills
• Ownership Spirit
• Self-motivated
• Leadership Abilities