Trade Activation Manager at Guinness Nigeria Plc

About the role

To support GNPLC’s business objectives through the effective management of designated sales territory and ensure delivery of full territory depletions and total outlet activation standards & program executions within the retail sales territory.

 Your Role

• Ensure full delivery of the territory business objectives – including depletion volumes through sell-out from distributor to retail channel, market share, minimum execution standard, innovation listing and brand building activities etc.
• Lead effective morning meetings that increase performance on all called out KPI’s
• Ensures achievement of the outlet execution standards and effective management of promotional activity in assigned outlets within territory to drive incremental depletion
• Drive Spirit /Beer KPIs in the on-trade market. TAM to periodical (Quarterly) review outlet universe to ensure; optimum base number of viable and non-viable customers, call frequency per category, outlet sales performance and OAS review
• Drive Total Retail Coverage of weighted accounts within assigned universe
• Execute Joined Up Business Plan (JUBP) and contractual to unlock full potentials in every touch point within retail zone
• Deliver consistently weekly business Reports (WBR) to Area Sales Manager on territory activities and competitor intelligence.
• Implement promotions, develop and execute merchandising programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands

Qualification & Experience

• Graduate (HND or BSC from a reputable and recognised higher institution with 2nd Class Lower at the minimum) with 2 years commercial expertise gained across Sales / Consumer Marketing or Sales Management
• Good communication skills –written and verbal
• Good IT skills
• High degree of integrity
• Good interpersonal skills
• Geographically mobile
• Experienced driver with valid license

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is in itself inclusive in nature, as it values everybody irrespective of background, gender, disability, religion or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Character Is Everything

Worker Type :

Regular