Technical Sales Executive (Coating Inspector) - Delta at Devien Consult

Job Responsibilities

• Develop and execute marketing plans to support brand objectives, including brand positioning, product launches, and promotional campaigns.
• Conduct market research and analysis to identify customer insights, market trends, and competitor activities to inform marketing strategies.
• Collaborate with the product development team to ensure alignment between brand objectives and product offerings.
• Create and manage marketing collateral, including brochures, product catalogs, and promotional materials.
• Develop and manage digital marketing initiatives, including website content, social media campaigns, and online advertising.
• Monitor and analyze marketing campaign performance, utilizing data and metrics to optimize marketing activities and drive continuous improvement.
• Collaborate with cross-functional teams, such as sales, production, and design, to ensure consistent brand messaging and integrated marketing efforts.
• Plan and execute trade shows, exhibitions, and other marketing events to enhance brand visibility and generate leads.
• Maintain strong relationships with key stakeholders, including customers, suppliers, and external agencies.
• Stay updated on industry trends and best practices in brand marketing and make recommendations for innovative strategies.

Job Requirements

• B.Sc in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Proven experience in brand marketing, preferably in the paint manufacturing or related industry.
• Strong understanding of marketing principles, including market research, branding, positioning, and product lifecycle management.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content and presentations.