Team Lead, Performance Marketing and SEO at Interswitch

Department: Group Marketing & Corporate Communications

Job Description

• To support the growth of Interswitch’s products and brands using digital channels, whilst championing content excellence, operational effectiveness and resource efficiency from a digital marketing and engagement viewpoint.

Responsibilities

• Grow Interswitch’s customer base, particularly through robust app marketing
• Improve customer activity and retention through strategic and data driven digital campaigns
• Analyse digital/consumer data to draw key recommendations around product optimization (USSD, web and app)
• Collaborate with the product and marketing team to execute on performance driven campaigns
• Prepare accurate and insightful reports on all digital campaigns
• Set up A/B testing with reporting and optimize performance based on findings
• Run and monitor marketing initiatives such as email campaigns, newsletters and paid media
• Contact and partner with relevant 3rd party ad suppliers to boost digital campaigns
• Drive traffic to Interswitch’s website and optimize for lead generation and conversions
• Create and manage social media marketing strategies while improving the brand’s social presence
• Develop and implement SEO and PPC strategies
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Evaluate emerging technologies
• Provide thought leadership and perspective for adoption where appropriate
• Monitor performance metrics to ensure KPIs are met
• Manage creative agency to develop assets required for digital marketing.

Requirements

• Good First Degree from a reputable institution
• Minimum of 4 years experience in digital marketing with preferred experience in data-driven, highly competitive, complex, dynamic and digital environments such as payments & fintech, financial services, e-commerce, telecoms
• Agency experience with Brands in this sector would also be considered.