SEO Specialist at Daily Trust

Job Description

• Media Trust Limited, the publisher of DailyTrust Newspaper and other titles, is hiring an SEO Specialist to write search engine optimized content and manage content publishing on its membership portal, TrustPlus.

Responsibilities

• Draft and implement SEO optimization strategy for DailyTrust website and social media platforms.
• Write search engine optimized copies for Trust Plus flagship titles, Youthville+ and Careerville.
• Optimize published articles on the website (page titles, Meta descriptions, h1s, alts, anchor text, etc.)
• Conduct keyword research, backlinking and run analysis.
• Conduct content marketing strategy analysis.
• Source and interview potential news sources and high-profile guests.
• Monitor trending topics on social media and write stories that will appeal to a digital audience.

Qualifications and Experience

• Minimum of a Degree in Mass Communication, English, Social Sciences or any relevant discipline.
• Minimum of two-years experience in a similar role.

Skills and Competencies:

• Proficiency in English language.
• Verbal and written communication skills.
• Knowledge of SEO and how it applies to content marketing.
• Basic knowledge of HTML.
• Knowledge of analytics tools like Google and Bing analytics.
• Understanding of Hausa language is not compulsory, but an added advantage
• Sound editorial judgment.
• Knowledge of social media and creative ways of using it to drive engagement
• Strong journalism and field reporting experience.
• Ability to work as a team player and respond to tight deadlines.
• Familiarity with the Nigerian media landscape.
• Knowledge of any audio, video, or photo editing software program will be valuable addition.

Ideal Candidate:

• He /she must have a track record of reporting and writing in English.
• The ideal candidate should have a vast understanding of Nigeria, its media market, audience and digital trends.