Team Lead, Insight & Analytics at First Bank

Ref No: 20000032
Organization: DMD Directorate
Schedule: Regular
Shift: Standard
Grade Range - From : Senior Banking Officer;  Grade Range - To: Deputy Manager

Objective(s)

• As part of Insights and Analytics unit, the role holder will be responsible for providing technical support in predictive modeling, data extraction from various banks bank-end systems for ‘Fact Based’ decision making and development of various apps for report visualization.

Duties & Responsibilities
ETL and Data Warehousing:

• Develop and maintains various database objects such as ETLs, jobs, procedures, functions, scripts etc.
• Develop and operationalize an automated customer segmentation procedure based on customer present value and persona.
• Develop internal application that will enable stakeholders consume or visualize reports
• Build various complex PLSQL procedures to extract various Alerts on customer or product lifecycle.
• Text mining of unstructured data fields to extract insights

Analytics:

• Leverage internal and external data to develop predictive and analytical models to solve business problems.
• Design models and advance analytics to address customer lifecycle management across acquisition, retention, attrition etc.
• Develop, build and operationalize analytical models that effectively improve customer knowledge, support churn management, loyalty and value extraction.
• Develop dashboards and dynamic reporting interface to present information and KPIs stakeholders.

Business Intelligence:

• Provide streams of practical actionable insights to the rest of the business covering customer behavior, patterns, unlocking hidden opportunities that will drive profitability.
• Deliver segment and product insights that informs strategic and tactical decisions.
• Lead team to develop a vision and long-term strategy for reactive / proactive retention and customer loyalty.
• Leverage key data mining tools to interpret and analyze large data set through segmentation methods etc.
• Conduct periodic scan of the customer base to identify growth potential and revenue opportunities across all customer segments and business units and share same with stakeholders.
• Improve the effectiveness of customer acquisition, customer wallet-share deepening, customer value management and customer retention.
• Manage analytic deliverables to assist the development of Customer Contact Strategies across multichannels with an increased focus on Digital.
• Support retail, commercial and corporate banking units with market trends and insights to drive profitable customer engagements.
• On-going support and go –to expert for all internal customers on marketing, sales and product development.
• Develop targeted product offerings and marketing campaigns based on customer profiles.

Job Requirements
Education:

• Minimum of bachelor's degree in Computer Science, Statistics, Mathematics or related field.
• Certification or hands-on in any of the following is an added advantage Oracle DB, Oracle Apex, Microsoft Azure, SOL Server Integrated Services, Power BI, R, Python other data mining and ETL tools.

Experience:

• Minimum of 7 years relevant experience in an Enterprise Warehousing function.
• Hands on experience in building ETL, data mining, predictive modelling etc.
• Hands on experience in Oracle DB, Oracle Apex, Microsoft SSIS & SSRS, PLSQL, OBIEE, SAP, SAS, R, Python etc.
• Working knowledge of Finacle bank-end tables and other First Bank database.