State Marketing Coordinator at Spectrum Books Limited

Job Summary

• We are seeking a self-motivated team-lead managing marketing activities within their state including overseeing the execution of campaigns, coordinating the Direct Sales Agents (DSAs) and ensuring targets are met.

Duties and Responsibilities

• Implement state - specific marketing campaigns and strategies based on the national framework.
• Supervise and support Direct Sales Agents (DSAs) within the state.
• Ensure sales targets are met by coordinating marketing and promotions.
• Liaise with the Head, Marketing to provide regular reports and feedback on marketing activities.
• Manage the State’s marketing budget.
• Ensure consistent brand positioning and customer experience across the state.
• Constant visitations to educational stakeholders such as Ministries of Education, Education resource centers, SUBEBs.
• Provides market intelligence reports to ensure organization stays competitive.