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  • Posted: Jun 8, 2024
    Deadline: Jun 16, 2024
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    MyJobMag's goal is to solve the fundamental employment challenge in Africa which cuts across employer-employee quality and discovery. From internship coaching, career counselling, training to personalized job discovery, we are everything to the candidate. We made checking newspapers obsolete while going a step further to prepare candidates for the ope...
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    Sr. Business Development and PR Manager

    Our client is a Pan-African PR and integrated marketing agency focused on Africa and headquartered in Lagos.

    We are hiring a Full-Time Remote Senior Business Development and PR Manager

    This is your chance to join a dynamic team that's redefining PR for African startups. We are seeking a highly strategic and operationally adept Senior Operations and Business Development Manager to join our team. This is a full-time (40-45 hours/week) remote position, with a strong preference for someone based in Lagos, Nigeria.

    Responsibilities:
    Your superpowers also include:

    • The ability to research diverse industries and venture capital landscapes, brainstorming pitches that ignite captivating stories.
    • Masterful written and verbal communication skills that captivate and inspire.Here's where you'll unleash your powers:
    • Conduct in-depth research on client business models, industries, competitors, and past media coverage.
    • Craft captivating and relevant pitches, social content, and press releases that will land clients in the media spotlight.
    • Stay ahead of the curve by tracking industry trends and positioning clients for commentary and follow-on stories.
    • Identify and establish strategic partnerships with complementary businesses, agencies, and industry influencers.
    • Design integrated digital marketing programs to generate demand, nurture leads, and ensure sales readiness for new business, cross-sell and upsell prospects.
    • Develop strategies and execute roadmaps to improve lead nurturing, acquisition nurture, member engagement, and retention within the customer lifecycle.
    • Network and build relationships with key stakeholders, industry professionals, and decision-makers.
    • Represent the agency at industry events, conferences, and networking opportunities.
    • Seek opportunities for thought leadership and speaking engagements to enhance the agency's reputation.
    • Lead the creation of compelling proposals and presentations that showcase agency value and expertise. Negotiate contracts and secure client agreements.
    • Identify and build strategic partnerships with complementary businesses to expand client reach and service offerings.
    • Streamline and optimize internal processes to enhance efficiency and productivity across all departments (e.g., project management, client onboarding, and reporting).
    • Implement and maintain effective systems and tools (e.g., CRM, project management software) to ensure seamless project execution.
    • Develop and maintain strong relationships with key stakeholders in the industry, including corporate prospects and industry associations. Act as a liaison between the company and itself, representing the company's interests and fostering positive relationships
    • Identify and research target markets and ideal client profiles within the PR and integrated marketing landscape.
    • Negotiate contracts and manage the onboarding process for new clients.
    • Stay up-to-date on the latest trends and technologies in PR, social media, content marketing, and other integrated marketing disciplines.
    • Generate regular reports that analyze operational efficiency, client acquisition costs, and new business growth.
    • Present findings and insights to senior management to inform strategic decision-making. 

    PR and Agency Ops Management:

    • Managing the daily responsibilities of the team, the candidate will also be required to build an effective working relationship with and between the team members and to guide them in their tasks.
    • Assist in performance management processes, conducting evaluations and providing feedback to employees.
    • Coordinate events focused on employee recognition and dedication
    • This role will work closely with the strategy team and work with growth, PR, and marketing functions, helping them lead and drive strategic outcomes. A primary focus will be reporting and analysing, oversight of budgets, and the ability to lead complex projects with multiple stakeholders end-to-end.
    • The candidate will be expected to identify issues or inefficiencies within the team and to build a strong, controlled working environment, concentrating on error prevention and mitigation.
    • Create and own internal processes that make our team and initiatives more efficient
    • Oversee the planning, execution, and coordination of marketing or growth initiatives to meet predefined goals and KPIs.
    • Work closely with other strategy team members and stakeholders to align goals, strategies, and campaigns and to ensure quality and consistency across all channels and platforms.
    • Own the company-wide project/initiatives calendar and work with stakeholders to ensure launches happen on time and according to plan.
    • Identify, design and execute new processes that enable marketers to be more effective in their day-to-day work, including executional excellence, overall efficiency and measurement
    • Establish best practices, scorecards, and KPIs to evaluate the effectiveness of go-to-market plans, campaigns, and initiatives, providing actionable insights for continuous improvement.
    • Manage, build, and lead a strong team by coaching and developing existing members and closing talent gaps where needed through acquisition of new team members.
    • Foster a positive and inclusive work environment that encourages innovation, creativity, and continuous improvement.
    • Run stand-ups to keep the marketing team aligned on priorities.
    • Collaborate with the PR team to develop and implement integrated marketing communications (IMC) strategies.

    Key Requirements

    • 7+ years of experience in PR, business development, or a related field.
    • Proven track record of success in driving operational efficiency and achieving new business growth targets.
    • Proven experience in PR, business development, sales, or marketing roles, preferably in a branding or marketing agency.
    • Strong communication and interpersonal skills, with the ability to build rapport and establish credibility with clients.
    • Excellent negotiation and persuasion skills, with a track record of closing deals and achieving sales targets.
    • Knowledge of the local business landscape and industries in Nigeria and other African markets.
    • Strong understanding of PR and integrated marketing principles.
    • Exceptional communication, presentation skills.
    • Detail-oriented with a proactive and results-driven approach.
    • Proficiency in project management methodologies and marketing tools.
    • Exceptional writing skills and a love for reading and staying informed.

    Bonus points if:

    • You're based in Lagos, Nigeria.

    Are you a gifted storyteller with a passion for building relationships and empowering African startups? If so, we'd love to connect with you!

    Method of Application

    Interested and qualified candidates should apply using the Apply Now button below.

    Build your CV for free. Download in different templates.

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