Specialist, Youth Segment at T2 (Formerly 9Mobile)

Job Summary

• The Specialist Youth Segment will contribute to developing and executing strategic plans aimed at increasing subscriber numbers and revenues.
• Responsible for developing cutting-edge initiatives to drive the achievement of business objectives of the Youth Segment.
• The Specialist Youth Segment will be charged with the responsibility of effective product performance monitoring, interpreting results, and taking actions for improvement.
• Responsible for monitoring and reporting on all competitive activities in the market to stay ahead in the Youth Segment.

Roles and Responsibilities

• Identify new market and usage opportunities within the youth segment.
• Develop and execute strategic plans aligned with the departmental objectives.
• Execute initiatives aimed at driving revenue and subscriber base growth of the youth segment.
• Provide input in the development of concepts for promotional campaigns.
• Ensure on-ground marketing activations are designed and implemented successfully pan Nigeria.
• Conduct regular market research to stay updated on evolving trends, competitors' activities, and emerging opportunities within the youth segment.
• Utilize data analytics to understand customer behavior, preferences, and trends within the youth segment.
• Prepare agreed periodic activity and performance reports for the attention of the Manager Core Products.
• Manage relationships across the organization to facilitate timely, qualitative and cost-effective project delivery.
• Contribute to building and maintaining brand strength and TOMA through advertising, media, and other marketing vehicles.
• Manage and Coordinate brand promotion, product launches, and revamps end-to-end.
• Manage relationships with key agencies on an ongoing basis.
• Assist with logistics for awareness campaigns, fairs, and ad-hoc surveys aimed at promoting T2 products and services within the Youth/Teen market segment.
• Responsible for management of existing products and presenting innovative ideas aimed at creating new propositions and related profit streams.
• Review all communication materials of all youth segment products and make improvement recommendations.
• Monitor all deployed communication materials of the youth segment such as OOH, Radio Jingles, TVCs, etc., and ensure Brand consistency.
• Facilitate Product training across Regions Nationwide.
• Research into the industry needs (Identify industry gaps) to identify product matching within assigned segment.
• Collaborate with Product Development Team, Brands, PR, Sales, etc. for Product launch.
• Other duties as assigned by line manager but within the scope of this job role.

Education and Experience

• Bachelor's degree in any relevant field. Relevant Professional Certifications are an advantage.
• 3-5 years' experience in Telecoms or FMCG, with at least 1 year experience in consumer-focused marketing. Experience in development of Marketing plans, advertising materials, and product life cycle monitoring will be an advantage.
• 2 years’ experience in management of Consumer Segment product(s) within Telecoms industry (Preferred).
• Experience in general segment or micro-segmentation responsibilities either in Telecoms or FMCG (Optional).
• Familiarity with trends in the youth/teen space.
• Understanding of the regional peculiarities and opportunities.
• Ability to effectively execute both tactical and strategic plans.
• Good understanding of social and digital media.
• Customer segmentation & profiling skills.
• Great communication skills.
• Research, analytics, negotiation & persuasion skills.
• Report writing & data visualization.
• Knowledge of the full range of T2 products and services portfolio.
• Market & competitors’ knowledge.
• Ability to build business cases.
• Customer focus and complaints handling skills.
• Networking & relationship building skills.
• Flexibility and adaptability.