Solar Sales Lead (Agri-foods Focus) at SunFi Technology Limited

About the Role

• The Agrifood Solar Sales Lead will drive SunFi’s entry and growth in the agrifood market with a strong focus on women-led cold-chain and fresh-produce businesses that rely on power to preserve and sell food daily. This role will lead field activation, agent recruitment and coaching, market penetration, and ongoing optimization of the grant-backed program supporting young female traders with solar systems and cooling solutions. Although delivering the grant is a major component of the first year, this role will continue to expand and support SunFi’s long-term sector growth strategy well beyond the grant period.
• This is a field-heavy, entrepreneurial role for someone who can drive field sales, build systems, motivate people, and deliver commercial results in complex markets.

Job Responsibilities

Sector Penetration and Market Expansion

• Achieve revenue and profitability targets with Month-on-Month Growth, by leading SunFi’s growth across Lagos agrifood markets and identifying high-potential communities, cold-chain traders, and productive-use clusters.
• Map wards, markets, and trading communities to build and execute penetration plans.
• Design sales approaches that reflect the rhythms, cashflows, and operational realities of women in cold-chain and fresh-produce businesses.
• Test and refine sector-specific sales motions and turn field insights into repeatable playbooks for scale.

Field Sales Operations & Agent Management

• Recruit, train, and supervise agricultural-solar agents who will sell solar systems and cooling solutions to women traders in their communities.
• Build agent discipline around lead generation, customer education, conversion, route planning, and post-sale support.
• Track daily and weekly performance using clear KPIs and ensure strong repayment behaviour among customers.
• Coach agents to grow their customer base and improve productivity, ensuring they meet income, performance, and coverage expectations.

Grant-Backed Program Delivery

• Lead execution of the grant-backed program focused on young women in agrifood systems who rely on cooling and solar to run their businesses.
• Manage the recruitment, onboarding, and ongoing coaching of agents to ensure women under 35 remain the primary beneficiaries.
• Ensure activities align with approved targets, budgets, and timelines.
• Maintain complete documentation of trainings, onboarding, equipment deployment, market activations, and beneficiary interactions.
• Work closely with Finance and Monitoring, Evaluation and Learning (MEL) teams to ensure that field data, spend, and evidence are complete, accurate, and audit-ready.
• Provide timely inputs for monthly, quarterly, and annual narrative and financial reports.
• Uphold safeguarding, data protection, and community safety standards in all field activities.
• Share field insights that strengthen SunFi’s overall sector penetration strategy beyond the grant.
• Revenue, Reporting, and Cross-Functional Collaboration
• Achieve revenue, volume, and repayment targets for assigned segments.
• Ensure CRM accuracy and weekly reporting discipline for all agents and markets.
• Collaborate closely with Operations, Logistics, Finance, Marketing, Data, and Customer Success to ensure smooth end-to-end delivery.
• Provide leadership with field insights that guide product improvements, pricing refinements, and expansion decisions.

Leadership and People Development:

• Build a culture of discipline, learning, and accountability among your team of agents.
• Support talent development through structured coaching, field shadowing, and consistent feedback.
• Promote SunFi’s values and collaborative culture in all external and internal engagements.
• Help shape the development of market-facing playbooks, sales tools, and performance systems.
• Support SunFi’s broader apprenticeship and leadership pipeline by developing high-performing agents who can grow into senior roles.Support efforts to collaborate with the company’s leadership to train SunFi talent and adopt an apprenticeship model.

Attributes & Skills

Sales and Market Execution

• Strong field sales experience in FMCG, agrifood distribution, or last-mile environments
• Competence in customer engagement, negotiations, pitching, and closing
• Strong territory planning and field research skills

People and Relationship Management

• Proven experience managing agents or field teams
• Ability to build trust with traders, market associations, community leaders, unions, and cooperatives
• Strong communication skills with empathy for diverse customer realities

Operational and Analytical Skills

• Strong reporting discipline and comfort with CRM tools, mobile apps, and digital tools for agent management and reporting.
• Ability to work across teams and manage multiple moving parts
• Good time management and strong attention to detail
• Strong proficiency with Excel/Sheets for tracking performance and generating insights.
• Able to present clear, concise weekly and monthly reports to leadership.

Cross-functional Collaboration

• Able to work smoothly with Marketing, Operations, Finance, Product, and Data teams to ensure cross-functional alignment.
• Skilled at communicating field intelligence upward and externally, while helping shape company strategy with real customer insights.
• Experience collaborating with technical or customer support teams to ensure seamless after-sales service.

Soft Skills

• Strong emotional intelligence and the ability to motivate diverse teams.
• Excellent communication in English and at least one Nigerian local language.
• High resilience, problem-solving ability, and a calm approach to operational pressure.

Qualifications

• Bachelor’s degree or HND in Business, Marketing, Agriculture, or related field
• Minimum of 5 years in field sales or business development
• At least 3 years managing a team of at least 3 people
• Experience working in fast-paced or startup environments
• Fluency in English and at least one relevant local language is an advantage