Solar Channel Sales Manager at Simba Group

Role Purpose

• The Solar Channel Sales Manager is responsible for executing the company’s channel strategy across the assigned region by identifying, acquiring, and managing high-performing retail, reseller, and installer partners.
• The role focuses on expanding channel presence, supporting partners to achieve sales targets, and ensuring consistent field execution, compliance, and competitive positioning in the solar market.

Key Responsibilities
Channel Strategy & Planning:

• Develop and implement a regional channel expansion strategy aligned with overall business goals.
• Conduct market mapping to identify potential solar resellers, retailers, distributors, and installers.
• Analyze market coverage gaps and propose plans to strengthen channel presence.
• Identify high-potential clusters and develop targeted activation plans.

Channel Partner Acquisition:

• Proactively identify, pitch, and onboard new channel partners within assigned territories.
• Evaluate partner capability, retail presence, and alignment with the company’s channel guidelines.
• Negotiate partnership terms strictly in line with the company’s commercial and channel policies.
• Ensure complete and compliant partner documentation, onboarding forms, and system registration.

Channel Relationship Management:

• Serve as the primary point of contact for all channel partners in the region.
• Conduct regular partner visits to strengthen relationships and drive consistent engagement.
• Provide ongoing product training, promotional guidance, and basic technical support.
• Monitor partner activities, address issues promptly, and resolve channel conflicts professionally.

 Sales Enablement & Target Achievement:

• Drive sell-in and sell-out performance through planned joint activities, promotional campaigns, and BTL execution.
• Achievement of monthly and quarterly sales targets.
• Support partners with demand creation activities, retail visibility improvements, and customer engagement.
• Monitor sales trends and implement corrective actions where performance gaps exist.
• Execute field activations to stimulate product movement and market penetration.

Market Intelligence & Reporting:

• Track competitor pricing, promotions, channel activities, and visibility.
• Gather field insights and feedback from partners to support decision-making.
• Prepare and submit accurate weekly and monthly reports covering sales performance, pipeline status, partner activities, and market trends.
• Maintain an up-to-date database of partners, territories, and active channel metrics.

Compliance & Governance:

• Ensure partners adhere to company policies regarding branding and commercial terms.
• Monitor and enforce ethical business conduct within the channel.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Engineering, or a related field.
• 4–7 years’ experience in channel sales, dealer management, solar product sales, or FMCG/technology distribution environments.
• Strong understanding of channel dynamics, retail sales, and field execution.
• Proven experience in partner acquisition and territory management.
• Excellent communication, negotiation, and relationship-management skills.

Key Competencies:

• Channel development & partner onboarding
• Sales planning and execution
• Strong market understanding
• Analytical and reporting skills
• Conflict management and problem-solving
• Presentation & training capability
• High integrity and policy adherence.