Social Media Specialist at Xiaomi Technology

Key Responsibilities:

Social Media Management & Content Planning

• Develop and execute engaging content strategies for Instagram, Facebook, and X.
• Plan and schedule posts, ensuring brand consistency and audience engagement.
• Monitor trends and adapt strategies to enhance brand visibility.

Campaign & Activity Organization

• Plan and launch creative social media campaigns, promotions, and product launch activities.
• Collaborate with internal teams to drive innovative marketing campaigns.
• Analyze campaign performance and optimize for better engagement and reach.

Influencer & Celebrity Management

• Identify, onboard, and manage influencers & brand ambassadors to amplify POCO’s reach.
• Build and maintain relationships with tech influencers and key opinion leaders.
• Engage with the POCO community and respond to comments/messages in a timely manner.

Performance Tracking & Reporting

• Analyze key social media metrics, generate reports, and provide insights for continuous improvement.
• Use analytics tools to measure content and campaign performance.

Trend & Competitor Analysis

• Stay updated on the latest social media trends, tech industry news, and competitor activities.
• Experiment with new formats, trends, and engagement techniques to keep POCO ahead of the curve.

Qualifications & Skills:

• Proven experience in managing social media platforms (Instagram, Facebook, X).
• Strong understanding of social media marketing, trends, and engagement strategies.
• Experience in influencer marketing and brand collaborations.
• Excellent communication and creative writing skills.
• Basic knowledge of graphic design/video editing is a plus.
• Passion for the tech industry, smartphones, and digital innovation