Social Media Officer at Youngstars Foundation

​​​​​​​Roles and Responsibilities

• Develop, implement and manage a comprehensive social media strategy for the foundation with priority focus on its activities and project.
• Lead the social media campaign of increasing our likes and followership on all social media platforms by 5 times by close of the year.
• Lead all social media campaigns of the organization to achieve their goals.
• Ensure that our social media efforts result or convert to raising funds for the the foundation projects.
• Create engaging social media content using storytelling, vox pops and video content models.
• Work closely with the project teams and others to develop and disseminate content on projectrelated news and learnings.
• Define, monitor and evaluate important social media analytics.
• Monitor SEO and web matrix/user engagement and suggest content optimization strategies.
• Alongside the knowledge management unit, develop field success stories towards giving a human face to the project.
• Collaborate with counterpart, copywriters, designers and colleagues at the foundation and other implementing partners to develop visually appealing content and schedule campaigns.
• Utilize the latest social media best practices and technologies.
• Leverage relationships with industry professionals and influencers to push project contents.
• Build capacity of relevant staff at the foundation on social media management skills.
• Ensure our Facebook, Twitter, Instagram and LinkedIn communities receive a high level of support through effective moderation and strong community management
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Oversee all social media accounts including managing design (e.g. Facebook timeline cover, profile pictures and blog layout).
• Suggest and implement new features to develop brand awareness, like promotions and competitions of the organization.
• Create the communications and marketing planning across the whole organization.
• Set specific objectives and report on ROI.
• Support Communications Team in repurposing and creating fresh content for regular eNewsletters and other direct communication.
• Expand digital dissemination outlets for information sharing such as websites, webinars, social media, videos, data visualizations, infographics, emails listservs, etc

Skills Requirement

• A solid understanding and PROVEN EXPERIENCE of the use of a range of social media platforms and content marketing particularly in relation to advertising/branding and customers
• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to use of effective storytelling techniques.
• Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
• An eye for detail and the ability to work accurately
• Organizational skills, with the capacity to prioritize and work across multiple projects
• Project and campaign management skills