Social Media Officer at Pad-up Creations

We are a leading producer of washable and reusable sanitary products, including sanitary pads, baby and adult diapers, etc. We are looking for a highly motivated and results-oriented individual to join our team as a Social Media Manager to help plan digital campaigns that build brand loyalty. As a Social Media Manager, you will be responsible for managing campaigns and driving potential customers to our platform.

• Minimum Qualification: Degree
• Experience Level: Mid level
• Experience Length: 3 years

Responsibilities:

• Develop and execute digital marketing campaigns across various platforms, including social media, email marketing, SMS campaign, SEO, and paid advertising.
• Oversee day-to-day management of campaigns and ensure brand consistency
• Facilitate scaling brand and company awareness through various social media channels
• Help design and implement Social Media strategy to align with business goals.
• Help monitor SEO and web traffic metrics.
• Build and maintain a strong Social Media presence.
• Devise and implement content strategies and collect engagement data.
• Identify trends among customer interactions to help plan digital campaigns that build brand loyalty.
• Work with the brand to create and implement social media strategies monthly
• Ensure brand consistency through tone, voice and terminology
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Facebook, Instagram, Twitter, Linkedin, YouTube, etc.
• Building brand awareness by engaging relevant influencers
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, or in any related course
• Minimum of 3-5 years of social media management experience
• Strong computer skills using Microsoft Office/Excel, PowerPoint
• General knowledge of Search Engine Optimization and internet ranking for web content
• Relevant experience determining a target audience and how to cater to unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Skill in branding, graphic and social media promotion and Google ads
• Ability to run advert successfully on all social media platforms
• Ability to run Google ads Knowledge of graphic design will be an advantage
• Experience in marketing events, campaign management, influencer marketing, or digital marketing
• Ability to design, create content and communicate effectively on our social media handles.
• Strong project management skills and ability to multitask and meet deadlines in a fast-paced environment.