Social Media Marketing Specialist at Ferscoat International Academy

ROLE DESCRIPTION:

• This is a full time hybrid role for a Social Media Marketing.
• The role involves managing and executing social media marketing strategies, creating engaging content for various platforms, analyzing performance metrics, and driving online engagement to build the school’s brand presence.
• The specialist will also support basic website development tasks including updates and content management on the school website with working knowledge of website development tools and WordPress back end usage.
• Additional responsibilities include collaborating with the marketing team to align digital campaigns with broader school initiatives and goals.

QUALIFICATION:

• Proficiency in Social Media Marketing and Social Media Content Creation
• Experience in Digital Marketing and Marketing strategies
• Strong Communication skills with the ability to engage diverse audiences
• Ability to analyze social media metrics and optimize campaigns based on performance
• Knowledge of current trends in digital and social media marketing
• Ability to work in a hybrid setting balancing in office and remote work effectively
• Knowledge and basic experience in website development including WordPress back end usage
• Ability to manage website content updates and support technical improvements
• Familiarity with SEO principles and website performance monitoring is an added advantage
• Bachelor’s degree in Marketing Communications or a related field is preferred
• Previous experience in education sector marketing is a plus

SKILLS:

Soft Skills

• Communication
• Creativity
• Time management
• Collaboration
• Attention to detail

Technical Skills

• Social media marketing
• Content creation
• Analytics and performance tracking
• WordPress back end usage
• SEO basics